Habiba Raissi

I'm a millennial content creator with a heart of a Gen Z, based in Malaysia. I love to create authentic and converting content. I understand trends and what it takes to make a potential customer hooked to watch an ad. Creative and skilled, with over 5 years of experience in producing engaging video content for various platforms. Proficient in scriptwriting, filming, and editing, with a keen eye for storytelling. Collaborated with cross-functional teams to develop and execute content strategies that increased brand awareness and audience engagement.

Content Creator (Self-employed | 2020 - Present):

• Utilized passion for fashion, home decor, and lifestyle to produce high-quality content for Instagram and TikTok.
• Developed and executed social media strategies to boost followers and engagement.
• Created diverse content formats using professional photography and video editing tools.
• Analyzed performance data to refine strategies and enhance engagement rates.
• Leveraged scheduling platforms for consistent content posting.
• Crafted engaging captions and utilized relevant hashtags for improved visibility.
• Collaborated with brands for sponsored content, achieving a 50% increase in Instagram following and a 75% rise in TikTok views through trend research and strategic hashtag use.

Web Content Writer (Ureputation | 2017 - 2019):

• Wrote and edited informative articles on various topics for the company's website and blog.
• Conducted research to ensure content accuracy and relevance to the target audience.
• Optimized articles for search engines, leading to a 20% increase in website traffic.
• Collaborated with the marketing team to develop content strategies and promote new products.

Sales and Marketing Associate (PEREIRE DIRECT | Apr 2017 - Dec 2017):

• Successfully sold insurance contracts to potential customers, employing effective sales techniques and relationship-building.
• Tailored sales pitches to meet individual customer needs, resulting in increased satisfaction and repeat business.
• Conducted competitor research to stay informed of industry trends and offer competitive pricing.
• Maintained detailed records of customer interactions and sales data for analysis.
• Collaborated with team members to develop and implement marketing strategies to boost brand awareness and attract new customers.
• Provided excellent customer service throughout the sales process, ensuring positive experiences and high customer retention.
• Managed a high volume of sales calls and meetings, exceeding all sales targets.

Bachelor degree in business management and marketing 

The Open University UK, 2022