
Heng Jia Wen
Marketing / Advertising / Public Relations
About Heng Jia Wen:
I am a fresh graduate in Bachelor of Marketing (Honours) from Universiti Tunku Abdul Rahman (UTAR).
I was a Multimedia Marketing Trainee in my internship company for 3 months. One of the contents has reached 7K of people and was on screen by viewers up to 12.6K. As marketer, we know that caption is the easiest for competitors to imitate, so during these months, the caption of my content has been copied multiple times by other competitors, it was good and bad thing for me and the company.
Furthermore, I would update my XiaoHongShu by uploading the videos about idol that edited by myself and owned 1K followers and 120K likes and collects. Most of the content were created by using Canva and JianYing, my ex-colleague did teach me how to use Photoshop, thus I have little knowledge with using it.
In UTAR, there were many group assignments need to be accomplished by us, so, in order to get a high coursework mark, we have to work together as a team in good vibe to make the assignment done perfectly. In addition, my team would set an earlier deadline for ourselves to avoid any uncertainty in last minute and do double check work before submitting.
I have been a chairperson of Scout in my secondary school to coordinate all members to organize an event. By leading a big team, I was experienced with listening to every viewpoint and took it into my consideration to make a most pleasant decision
Experience
When I was a multimedia marketing trainee in Gam Enterprise Sdn Bhd, I was responsible to be copywriting, content creator, video editor, and social media management
Education
- Bachelor of Marketing (Hons) from UTAR with CGPA 3.1659
- Malaysian University English Test (MUET) Band 4.0
- UTAR Soft Skills Development Certificate Programme (USSDC): Platinium