
Heng Yie Cheng
Marketing / Advertising / Public Relations
About Heng Yie Cheng:
Highly responsible and adaptable Business Analytics graduate with extensive hands-on experience across operations, customer service, data analysis, project coordination, and team management. Proven ability to multitask and deliver results in fast-paced environments such as e-commerce, AI-driven operations, and event management. Known for taking ownership, leading multiple teams simultaneously, and ensuring smooth day-to-day operations. Strong communication, problem-solving, and decision-making skills, strengthened through diverse leadership roles in university clubs and large-scale events. Committed to contributing value through disciplined work ethic, reliability, and a proactive approach to challenges.
Experience
- Highly responsible and reliable, trusted to manage multiple departments and tasks simultaneously.
- Strong multitasking ability developed through roles in operations, customer service, HR, packaging, and livestream coordination.
- Experienced in business operations across TikTok, Shopee, Lazada, and AI-driven platforms.
- Skilled in data analysis, reporting, workflow improvement, and administrative support.
- Proven leadership experience managing teams and guiding daily operations.
- Excellent communication skills from handling customers, coordinating projects, and managing live teams.
- Able to work under pressure in fast-paced environments and deliver consistent results.
- Strong problem-solving and decision-making skills with a proactive, hands-on working style.
- Broad experience in event management and collaboration with well-known brands and organizations.
Education
Bachelor of Information Technology (Major in Business Analytics)
Inti International University, Nilai
Jan 2023 – Dec 2025
- Focus on data analysis, business process improvement, and IT solutions.
- Coursework includes Power BI, Tableau, SPSS, MySQL, and system development.
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