Lean Win Shean
Social Media, Digital Marketing
About Lean Win Shean:
- Bringing out the brand messages on social media pages using the right content for the right people.
- Plan, strategize and execute campaigns for awareness, engagements and conversions.
SOCIAL MEDIA ASSISTANT MANAGER
Dex Ventures | May 2021 - Present
1. Strategize & execute comms plan from a brand perspective for brands like adidas (Malaysia & Singapore), TikTok Shop (Malaysia & Singapore) Pet Lovers Centre Singapore & Amway as retainer and campaign manager
2. Responsible for building brand messaging house to make sure the comms of brand is on point in every touchpoint
3. Work closely with PR, brand activation and influencer team at the planning stage of a campaign to make sure the marketing plan is integrated
4. Analyzing & creating monthly performance reports for all assigned social media accounts
5. Social listening report for Maybank Malaysia to access and analyze brand's health status using Sprinklr
6. Plan & optimize media buy for all assigned social media accounts
7. Responsible for ideating and creating annual brand plan proposals
8. Carried out client servicing tasks to achieve client's desired results
9. Manages a team of 3 to ensure tasks are delivered in a timely manner
UNIVERSITY OF MALAYA, KUALA LUMPUR (CGPA 3.81)
Bachelor of Language and Linguistics in English | Graduated February 2021 Some of the taken courses:
Speaking in Public
Analyzing Spoken Interactions
Language and Social Media
Engineering for Sustainability &
Fundamental of Marketing
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