Mengya Jin

Hi, my name is JIN MENGYA from China. I'm studying in National University of Malaysia, specializing in the filed of business administration. I have a strong learning ability and master data analysis, marketing, strategic analysis and other skills. I'm looking for an internship with a preference on Business Analyst, Marketing, or other related fields.

11/2022-3/2023: Unilever China - Shanghai, China 

Intern at the Hair Care Marketing Department, Dove

• Market Research: collated and analysed the development trend of the leave-in hair care market, analysed consumer behaviour, summarised the positioning of Dove in the market and related online and offline approaches; suggestions were made accordingly;
• Shops Visiting: conducted in-depth research on competing products for leave-on hair care through online and hypermarket channels, conducted research on the implementation of Dove hair care in 3 hypermarkets, including distribution, price implementation, shelf placement and sales promotion activities, communicated with KA team for improvement in conjunction with the implementation of competing products in shops;
• Marketing Planning: collated external marketing cases of existing fan economy to provide reference for Dove hair care product endorsement plans.

07/2022-11/2022: Beijing Qiyu Culture Communication Co., Ltd - Beijing, China

Business Cooperation Intern

• Market Development: assisted the customer manager in expanding the target market and customers, establishing business cooperation on promotion, as well as finding target customers through WeChat, Zhihu, etc.; kept online communication and attracted over 200 new customers;
• Customer Maintenance: maintained relationship with existing customers, including project implementation communication, expanding new customers group by communicating with existing customers, creating 7 new orders;
• Marketing Promotion: completed the set marketing target, participated in the domestic and overseas marketing of the company's service projects, completed online campaign contents and online presentation sharing, worked as the head of Malaysia region to establish contact with several universities.

10/2021-04/2022: Shanghai World Expo Museum - Dubai, UAE

Operations Intern

• Exhibition Support: represented the Expo Museum at Expo 2020 Dubai, responsible for daily pavilion operations, VIP reception and outreach cooperation, helped the museum collect dozens of documents, archives, exhibits, established friendly relations with 192 international pavilions and several international organisations such as the EU;
• New Media Operations: responsible for new media operations on public platforms such as Instagram, Facebook and WeChat, making a user growth of over 2000, collaborated with the official Instagram account of Dubai Expo to shoot a future-themed short film, participating in the videography and editing, with view numbers of over 10,000;
• Content Planning: responsible for the planning and operation of thematic exhibitions during the Expo, successfully planned 3 thematic exhibitions and series of activities, including:
  • World Cities Day Themed Exhibition - co-organised the exhibition with the UN pavilion, responsible for the exhibition planning, participated in speaking;
  • Sino-Arab Calligraphy Cultural Exchange Exhibition - co-organised the exhibition themed World Arabic Day “Language, a bridge between civilisations” as well as a series of cultural exchange activities with the Arab League and the United Nations pavilion, responsible for the exhibition set-up and reception of the Secretary-General of the Arab League and the Director of the Outreach Division, Department of Public Information of the United Nations;
  • History-related Exhibitions - co-planned the exhibitions with the Arab States and the World Expo, received the Arab League pavilion’s treasures at the event, which was published in a special edition of the official publication of the League of Arab States, B’day Al-Arab 2022, and featured on CCTV and Xinhua News Agency.

10/2020-06/2024: National University of Malaysia
Bachelor of Business Administration with Honours
Current GPA: 3.47/4.00
Relevant Courses: Macroeconomics, Microeconomics, International Finance, International Marketing, Statistics for Economics and Business, Mathematics for Economics and Business, Data Analysis, Financial Management, Innovation and Change Management, Cross-cultural Management, Business Research, International Business, Business Communications, Marketing and Customer Relationship, Organisational Behaviour, Business Information Systems, etc.