Mira M.

You want a partner that looks at impacting business growth beyond vanity metrics.

Let's find how to move beyond that bump your brand is facing:
Whether it's being stuck in a category convention, a tired narrative, a stalled momentum, or talking to the wrong audience. 

SELECTED WORKS

If you're looking to transform brand equity into market energy, here's a snapshot:

• Drove Market Share Growth: Revitalized TENA's brand perception through a cultural insights-led campaign, reaching over 18 million people and achieving a 2% quarter-on-quarter sales increase in a mature market.

• Launched & Scaled Products: Spearheaded the launch of Touch 'n Go RFID in Penang, leveraging local pride to boost purchase intent by 23% and generate over RM 1 million in sales within two months.
• Captured New Audiences: Repositioned Shiseido to appeal to younger consumers by creating an innovative virtual world, engaging over 100,000 users and exceeding e-commerce sales targets by 15%.

• Solved Complex Challenges: Navigated strict market regulations for brands like Dunhill aby creating experience-led platforms that forged powerful new connections with their target audiences.

PROFESSIONAL SUMMARY
⟡ 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 & 𝐂𝐫𝐨𝐬𝐬-𝐅𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧
• Establishing the integrated strategic discipline, realizing the agency vision with a team of 4
• Orchestrated collaboration across creative, social, PR, and media departments, including partner agencies, to launch multidimensional campaigns
• Led brand audits and workshops to align stakeholders, defining core strategic direction to solve business and communications challenges
• Championed agency-wide upskilling in empathy-driven storytelling and marketing intelligence tools
• Monitored media landscapes and served as a strategic advisor for crisis communications preparedness

⟡ 𝐇𝐢𝐠𝐡-𝐒𝐭𝐚𝐤𝐞𝐬 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 & 𝐆𝐫𝐨𝐰𝐭𝐡
• Spearheaded award-winning pitches and strategies with proven commercial impact, successfully launching revolutionary concepts (Gamuda Land's The Clove), scaling product adoption (Touch 'n Go RFID), and new audience acquisition (Allianz)
• Masterminded award submission strategies, directly contributing to landmark wins including Agency of the Year and APAC Media Agency of the Year, elevating both agency and client reputation

⟡ 𝐌𝐚𝐫𝐤𝐞𝐭 & 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞
• Leveraged deep market intelligence, conducted quantitative & qualitative paid research, utilizing intelligence tools (e.g. Facebook, Nielsen, GWI etc.) and analyzing industry trends — to directly shape brand and product strategy

⟡ 𝐂𝐫𝐨𝐬𝐬-𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐕𝐞𝐫𝐬𝐚𝐭𝐢𝐥𝐢𝐭𝐲
• FMCG (Red Bull), Automotive (Honda, Leapmotor), Banking & Finance (Maybank, Allianz), Property (Gamuda Land, Sime Darby, Pavilion), QSR (KFC)

Bachelor of Multimedia (Hons)
Media Innovation & Management
Multimedia University