Prasheetha P Prasad

A keen Digital Marketer with over 6 years of experience in extensive Content Writing, SEO, intense Keyword Research, Copywriting, Social Media Management, Marketplace SEO and E-Commerce in coordination with the Client's business objectives to generate leads.

EXPERIENCE (6.5 Years)
 DIGITAL MARKETING ANALYST 

Apr 2021 - Present
Digital Mesh, Kochi, India

Marketplace SEO:
● Optimizing product listings on major marketplaces including Amazon, Walmart, Wayfair, Houzz, Sears and eBay, resulting in a remarkable 20-30% boost in sales and improved search rankings.
● Conducted comprehensive market keyword research to elevate product visibility and expand audience reach on each platform.
● Collaborated seamlessly with cross-functional marketing and design teams to craft compelling and visually appealing product listings.
● Implementing a proactive approach by analysing performance metrics and KPIs, leading to data-driven enhancements and continuous improvements in the marketplaces.
Social Media Management:
● Managed content creation, posting, and community engagement across social media platforms such as LinkedIn, Instagram, Facebook, Twitter, Pinterest, and Tumblr.
● Created and curated visually appealing and shareable content including images, videos, and infographics.
● Analysed social media platform performance using analytics tools, and made strategies to maximize reach and impact.

 SEO CONTENT STRATEGIST 

Apr 2019 - Present
Digital Mesh, Kochi, India

SEO Content Strategist:
● Drove organic search traffic growth by optimizing On Page using SEO tools such as Google Analytics, Search Console, Ahrefs, Moz, WooRank, Semrush, SERPRobot, and Google Keyword Planner
● Conducted competitor/market keyword research, worked on off-page SEO activities, and executed link-building strategies for enhanced website authority.
● Monitored website performance, and provided data-driven recommendations for driving conversions.
● Collaborated with cross-functional teams to develop and execute impactful SEO strategies.
Content Marketing:
● Leveraged AI Tools, Grammarly, Hemingway Editor, Yoast, Answer the Public, BuzzSumo, and plagiarism checkers for research and crafting engaging keyword-rich content.
Content Types Worked On:
● Blogs, Videos, PPTs, Social Media Posts, Google Ad Snippets, Website Pages, Product Descriptions, Copywriting, and Technical Writing.

 PROCESS EXECUTIVE 

Jun 2018 - Apr 2019
Digital Mesh, Kochi, India

● Verifying, Analysing Data and Processing Real Estate Occupancies and Reservations.
● Managing and providing On-Voice Customer Care services to International Clients.

 PROCESS ASSOCIATE 

Jul 2017 - May 2018
Ernst and Young (EY), Bangalore, India

● Verifying, processing and approving Client Bills for the Global Delivery Services (GDS)
● Expertized in MS Excel

Master of Science (M.S.) - Biotechnology 

May 2015 - Jun 2017
KRISTU JAYANTI COLLEGE (AUTONOMOUS), K. NARAYANPURA, BANGALORE, BANGALORE
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