About See Yee Chan:
A strategic thinker, storyteller, marketeer, designer and everything in between.
More than meets the eye, I have an abundance of experience in creative and marketing strategies for global brands.
A creative leader and collaborator.
Experience
More than 20 years of experience in regional and local Above the Line, Below the Line and Digital campaigns at various international agencies.
More than 10 years of heading and leading a team across specialties, geographies, and varying levels of seniority within large, complex organisations. Additionally, her forte is in relationship management with implementation agencies across the ASPAC region whilst networking with the Central Creative team in London.
See Yee has the expertise to adapt global creative strategies tailored to specific cultural requirements through local insights, whilst upholding brand and creative consistency across the world and working closely with external expert partners like digital agencies and event management companies to enhance creative campaigns and marketing strategies. Her experience spans several countries, including Korea, Indonesia, China, India, Singapore, Australia, Vietnam, and SAA.
See Yee possesses excellent presentation skills and can confidently deliver to large audiences of both clients and internal stakeholders. Fluent in English and Mandarin.
She has created campaigns for global brands such as Colgate Palmolive, L'Oréal, Maybelline, MasterCard, Maxis, Nestle, and British American Tobacco.
Jointly set up and headed British American Tobacco’s ASPAC Regional Hub in Malaysia.
She specializes in retail and shopper marketing, digital marketing, packaging design, and the 360 campaign Bachelor of Arts, Royal Melbourne Institute of Technology.development of new brand identities for launch with an array of marketing materials.
Education
Bachelor of Arts, Royal Melbourne Institute of Technology.
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