Siao Man Chong

1. Fitness Concept Specialist Sdn Bhd
Duration : January 2015 – August 2019
Position Title (level) : Senior Marketing Executive
Reason for Leaving : Career advancement
Work Description : - Managing development of marketing materials (POSM, Premium Gift，etc)
- Preparing monthly Sales Bulletin & Sales Report
- Monitor issues related to product quality, stock, POSM & premium delivery schedule
- Preparation of listing samples
- Carry out panel test & collate questionnaires when required by the brand team
- Assist brand team in organizing & coordinating launches, activities & PR events
- Ensure all new products is updated and displayed in all display cabinet
- Formulate Local Marketing & Joint Promotion plans
- Liaising with agencies, production of promotional materials
- Design poster, leaflet, props to support outlets
- Market analysis on competitor trends and activities
- Maintain a good relationship with mall to support outlet
- Plan new ideas for upcoming promotion
- New outlet opening, new product launching event and monitor performance of outlets
- Copywriting for media e.g: newspaper, magazine, Fitness Booklet, FB post (refer
portfolio below)

2. Redina Group Sdn Bhd (Handle 3 brands: Hush Puppies Apparel, Jockey, Innerstament)
Duration : September 2019 – February 2022
Position Title (level) : Senior E-Commerce & Marketing Executive
Reason for Leaving : Company downturn due to Pandemic5 impact
Work Description : - Responsible of E-Comm Platform Operation (Shopee, Lazada & Shopify)
- Product & market analysis, executing advertising, end to end customer enquiries,
order fulfillment
- Analyze data of sales, advertising, store traffic
- Measure & report performance of all marketing campaigns
- Plan, Schedule & coordinate activities related to any campaigns
- Constantly updating the product listing to meet seasonal/market change.
- Develop concepts, photography, video creativity & design artworks with design team
- Manage all online activities in relation to traffic acquisition
- Formulate Local Marketing & Joint Promotion plans
- Liaising with agencies, production of promotional materials
- Design poster, leaflet, props to support outlets
- Maintain a good relationship with mall to support outlet
- Implement Marketing activities
- Survey and develop new product
- Create & pre-plan FB, IG, Lazada Feed post visual & caption (refer
portfolio below)
3. Kose (M) Sdn Bhd
Duration : March 2022 – May 2023
Position Title (level) : Senior E-Commerce Executive
Reason for Leaving : Career break due to take care mom with cancer
Work Description : A) Brand.com
- Monitor daily sales status on the website & ensure smooth running of daily
transactions
- Execute daily back-end operations including product listing & tagging, pricing,
coordinate with designer on visuals direction for tactical campaigns, promo and
mechanics setting, testing before live and main window
- Coordinate with all the external vendors respectively for troubleshooting
purposes on all EC supporting system such as website server, payment gateway,
CRM system
- Monitor customer purchase journey, order capture and billing, customer inquiries for
all platforms & website.
- Prepare monthly sales report for website and prepare other relevant reports that are
beneficial for analysis purposes
- Copywriting for FB, IG, and media (refer portfolio below)
B) Marketplaces (Shopee, Lazada)
- Work closely with EC enablers and graphic designer to maintain and conceptualize
platforms tactical campaigns visuals
- Monitor platforms advertisement together with enablers. Fully utilized what’s to
achieve in particular platforms campaigns.
- Monitor EC enablers performance in terms of store layouts, visuals checking &
approval, reporting and customer services.
- Searching and planning for brand collaboration campaign
- Key person to plan and liaise with respective team livestream
4. Ouji Seiyaku (M) Sdn Bhd
Duration : July 2023 – Present
Position Title (level) : Senior E-Commerce Executive
Reason for Leaving : Different Work Environment
Work Description : - Managing Shopee & Lazada New + Old Store
- Sitegiant management (3rd party fulfillment system)
- Managing platforms’ live chats to ensure a seamless & satisfying online
shopping experience for customers
- Liaise with e-commerce platforms Key Account Manager(KAM) to achieve
efficient KPI performance
- Running e-commerce marketing activities on monthly basis
- Scheduling Chat Broadcast every week
- Providing market analysis & generate reports on daily, weekly & monthly basis
- Submitting promotions with mechanics provided by KAM or self creation
- Ensuring platforms run smoothly with sufficient stock & up-to-date quantity
- Order proceeding with efficiently
- Product uploading with ensure SKU’s performing well
- Live Host in Shopee, Lazada,Tik Tok Livestream
- Guiding designer to create & schedule feeds, story, promotions & notices
- Content writer for each feeds post on social media
- Facebook & Instagram Ads Manage
- Shopee CPAS Online Marketing advertising creation & management

1. Fitness Concept Specialist Sdn Bhd
Duration : January 2015 – August 2019
Position Title (level) : Senior Marketing Executive
Reason for Leaving : Career advancement
Work Description : - Managing development of marketing materials (POSM, Premium Gift，etc)
- Preparing monthly Sales Bulletin & Sales Report
- Monitor issues related to product quality, stock, POSM & premium delivery schedule
- Preparation of listing samples
- Carry out panel test & collate questionnaires when required by the brand team
- Assist brand team in organizing & coordinating launches, activities & PR events
- Ensure all new products is updated and displayed in all display cabinet
- Formulate Local Marketing & Joint Promotion plans
- Liaising with agencies, production of promotional materials
- Design poster, leaflet, props to support outlets
- Market analysis on competitor trends and activities
- Maintain a good relationship with mall to support outlet
- Plan new ideas for upcoming promotion
- New outlet opening, new product launching event and monitor performance of outlets
- Copywriting for media e.g: newspaper, magazine, Fitness Booklet, FB post (refer
portfolio below)

2. Redina Group Sdn Bhd (Handle 3 brands: Hush Puppies Apparel, Jockey, Innerstament)
Duration : September 2019 – February 2022
Position Title (level) : Senior E-Commerce & Marketing Executive
Reason for Leaving : Company downturn due to Pandemic5 impact
Work Description : - Responsible of E-Comm Platform Operation (Shopee, Lazada & Shopify)
- Product & market analysis, executing advertising, end to end customer enquiries,
order fulfillment
- Analyze data of sales, advertising, store traffic
- Measure & report performance of all marketing campaigns
- Plan, Schedule & coordinate activities related to any campaigns
- Constantly updating the product listing to meet seasonal/market change.
- Develop concepts, photography, video creativity & design artworks with design team
- Manage all online activities in relation to traffic acquisition
- Formulate Local Marketing & Joint Promotion plans
- Liaising with agencies, production of promotional materials
- Design poster, leaflet, props to support outlets
- Maintain a good relationship with mall to support outlet
- Implement Marketing activities
- Survey and develop new product
- Create & pre-plan FB, IG, Lazada Feed post visual & caption (refer
portfolio below)
3. Kose (M) Sdn Bhd
Duration : March 2022 – May 2023
Position Title (level) : Senior E-Commerce Executive
Reason for Leaving : Career break due to take care mom with cancer
Work Description : A) Brand.com
- Monitor daily sales status on the website & ensure smooth running of daily
transactions
- Execute daily back-end operations including product listing & tagging, pricing,
coordinate with designer on visuals direction for tactical campaigns, promo and
mechanics setting, testing before live and main window
- Coordinate with all the external vendors respectively for troubleshooting
purposes on all EC supporting system such as website server, payment gateway,
CRM system
- Monitor customer purchase journey, order capture and billing, customer inquiries for
all platforms & website.
- Prepare monthly sales report for website and prepare other relevant reports that are
beneficial for analysis purposes
- Copywriting for FB, IG, and media (refer portfolio below)
B) Marketplaces (Shopee, Lazada)
- Work closely with EC enablers and graphic designer to maintain and conceptualize
platforms tactical campaigns visuals
- Monitor platforms advertisement together with enablers. Fully utilized what’s to
achieve in particular platforms campaigns.
- Monitor EC enablers performance in terms of store layouts, visuals checking &
approval, reporting and customer services.
- Searching and planning for brand collaboration campaign
- Key person to plan and liaise with respective team livestream
4. Ouji Seiyaku (M) Sdn Bhd
Duration : July 2023 – Present
Position Title (level) : Senior E-Commerce Executive
Reason for Leaving : Different Work Environment
Work Description : - Managing Shopee & Lazada New + Old Store
- Sitegiant management (3rd party fulfillment system)
- Managing platforms’ live chats to ensure a seamless & satisfying online
shopping experience for customers
- Liaise with e-commerce platforms Key Account Manager(KAM) to achieve
efficient KPI performance
- Running e-commerce marketing activities on monthly basis
- Scheduling Chat Broadcast every week
- Providing market analysis & generate reports on daily, weekly & monthly basis
- Submitting promotions with mechanics provided by KAM or self creation
- Ensuring platforms run smoothly with sufficient stock & up-to-date quantity
- Order proceeding with efficiently
- Product uploading with ensure SKU’s performing well
- Live Host in Shopee, Lazada,Tik Tok Livestream
- Guiding designer to create & schedule feeds, story, promotions & notices
- Content writer for each feeds post on social media
- Facebook & Instagram Ads Manage
- Shopee CPAS Online Marketing advertising creation & management

Bachelor Degree in Businee (E-commerce & Marketing)