About Willian Lai:
A multitasking and opinionated driven suit who is still on his journey to be what he calls, a #Supersuit.
Have 2 years of working experience in global renowned advertising agency which handled Malaysia and MNC brands in different industry for example Financial Institution/ Bank, FMCG and Shopping Mall. Posseses creative, communication, strong coordination skills to support cross functional roles. Have strength in execution & coordination, good in time management, strong in planning capabilities and is solution-based.
Experience
Publicis Groupe (Malaysia) Advertising Agency
Experience: May 2021 - April 2023 (2 years)
Position: Brand Executive
Visa Malaysia (Financial Institution) (2021-2023)
- Key person to contact for all Visa Merchants Sales and Acquisition Campaigns
- Prepared, monitored and presented timely campaign progress report to clients on weekly basis
- Led and coordinated the 360 marketing campaigns which included 3 agencies (Creative, Social & Media)
- Led the creative development for all Visa issuers (bank) campaigns
- Led and coordinated ATL, BTL, and OOH developments
- Adapted, Adopted, Reused and Utilised the global assets to launch in Malaysia market
- Assisted and worked closely with APAC Hub(Singapore) for the creative development used in Malaysia markets
- Involved in Credit Card Design for local and oversea markets
- Coordinated the on-ground events in shopping mall (FIFA Finals Viewing Party & Credit Card Acquisition)
Principal Asset Management (Financial Institution) (2021-2023)
- Assisted in developing 2023 Brand Plan
- Involved and coordinated the 360 marketing campaigns for branding, products launch and new Online Investment Portal launch
- Led and coordinated the holistic campaigns for new products launching included 3 agencies
- Led the festive greetings plan throughout the 2023 (Included journal and money packet design for Chinese New Year 2023, Hari Raya 2023 & Deepavali 2023)
- Ensured the creatives developed complied with global guideline and proposition
Mead Johnson - Sustagen (FMCG) (2021-2022)
- Assisted in product re-branding marketing campaigns
- Involved in oversea shooting on product packaging and TV commercial ad
Spritzer Malaysia (FMCG) (2021-2022)
- Assisted in product re-branding marketing campaigns
- Liaised with media agency and production house to produce the creative assets for launching
- Coordinated and monitored the end-to-end audio visual productions (TV commercial & Radio Ad)
- Coordinated and monitored the POSM (Creative development & Production)
Pavilion Bukit Jalil Malaysia (Shopping Mall) (2021-2022)
- Involved in new mall launch proposal (Pre- launch, Softlaunch, Grand Opening & Post-launch)
- Coordinated and monitored the production for launch collaterals (ATL & BTL)
- Monitored the timeline and budget for each campaigns & festive ads
- Coordinated the on-ground events for the shopping mall launch
Education
Tunku Abdul Rahman University of Management and Technology (TAR UMT)
2019 - 2021 Bachelor of Business (Honours) in Marketing;
2017 - 2019 Diploma in Business Studies (E-commerce and Marketing)
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