- Identify the growth opportunities and develop growth and marketing strategy to drive sustainable growth for the foodpanda platform.
- Optimize existing growth channels and continuously test new and crazy campaigns to uncover untapped growth opportunities, through CRM, digital, offline, and partnerships.
- Work closely with the different stakeholders within the company to develop an ATL/BTL approach aligned with business objectives for both short and long-term impact.
- Drive and optimize the local promotional campaign and incentive spending to achieve business growth.
- Spearhead seasonal or annual 360 marketing campaigns to drive brand TOM.
- Build the business position for online and offline partnerships for branding and acquisition through affiliate and short-term promotional events.
- Seasoned marketer: >5yrs marketing and growth responsibility in VC-backed consumer startup; or with at least 8-10 years experience in growing brand/business, preferably in the e-commerce and/or FMCG industry.
- Bachelor's degree in Marketing/Business or any related field.
- Inspiring leader: proven track record of managing and building growth teams.
- Highly analytical & numbers-driven: cohorts, attribution, CAC, etc are what you think about day and night. "If you can't measure it (or find a proxy), it didn't happen" is your motto.
- Loves looking at data to inform their on decisions made on where to best invest the marketing dollars to drive growth and acquisition costs.
- Alchemist: you constantly run growth experiments in a highly structured and organized way.
- Biased to action and master in prioritizing: you always focus on tackling the biggest challenge first (both short & long term) without getting distracted with nice-to-haves.
- Passionate about brands: metrics driven with a deep understanding of branding.
- Product marketing expertise in the web technology sector and the ability to contribute at strategic, operational, and tactical levels.
- Can communicate well - written, verbal, and presentation in English.
- Strong customer service orientation and experience in a client-facing capacity.
- A teacher: track record of managing, mentoring, and leading a team of high performers.
- Track record of influencing behavior at a variety of levels in the organization.
- Has excellent organizational and people skills and the ability to set priorities, problem-solve, multi-task, and work well independently in a dynamic, rapidly changing workplace.
- Creativity and innovation, ability to think out of the box and conceptualize creative campaigns that can drive positive brand awareness.
- Experience in managing P&L responsibility in a fast-paced e-commerce environment.
- Experience in stakeholder management and working across a matrix structure seeking collaboration.
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Director of Marketing - Malaysia - foodpanda Malaysia
Description
About Delivery Hero:
Delivery Hero is a leading global online food ordering and delivery marketplace with number one market positions in terms of restaurants, active users, and orders in more countries than any of its competitors across 40 countries in Europe, the Middle East & North Africa (MENA), Latin America and the Asia-Pacific region. Delivery Hero also operates its own delivery service in 200+ high-density urban areas around the world. The Company is headquartered in Berlin and has over 21,000 employees. For more information, please visit
About foodpanda:
foodpanda is dedicated to bringing food lovers around the world their favorite meals from curated local restaurants. Since its creation, the on-demand food delivery service has grown to more than 100,000 partner restaurants in more than 325 cities across 13 Asian countries globally. foodpanda is active in Bangladesh, Cambodia, Hong Kong, Laos, Malaysia, Myanmar, Pakistan, Philippines, Singapore, Taiwan and Thailand. It belongs to Delivery Hero, worldwide leader of the food delivery industry. For more information visit
About the role:
The role will lead our diverse and smart Marketing team and will be responsible for all marketing and growth metrics for all foodpanda verticals, including food and quick-commerce (D-marts and Shops). The incumbent will define and spearhead company-wide growth strategies together with the local team, regional (Thailand / Singapore), and central team (based in Berlin).
Be part of a diverse team driving the growth of the number one food delivery service in APAC with visibility in Europe, MENA, and South America.
Learn and grow with the best, and get the rare opportunity to build a brand that everyone loves, in one of the most exciting and fastest-growing regions in the world.
Responsibilities:
Requirements:
