Manager, DM - Malaysia - CIMB THAI

CIMB THAI Malaysia

5 days ago

Full time Accounting / Finance

Description

Job Description :

Develop and generate in-depth analysis of the campaign performance through campaign analysis, profiling to marketing modeling to maximize campaign performance for Consumer Banking Financial Services marketing campaigns Key Responsibilities .

Strategy and Planning - Understand and document stakeholders marketing and campaign requirements to provide - Develop marketing modeling to identify business opportunity for stakeholders - Close monitor and track of the campaign performance to enable closed-loop marketing process to refine the campaign criteria - Conduct analytically-intensive tasks to generate campaign findings, insights and recommendations for stakeholders understanding - Maintain up-to-date and relevant analysis on the area related to the assigned focus area - Perform end-to-end campaign process from campaign design, requirements, lead extraction, distribution, campaign tracking, campaign analysis and criteria refinement to achieve campaign objective Business Performance and Management - Campaign Performance - Percentage of accurate reporting and analysis - Percentage of direct marketing campaigns delivered within budget and deadlines - On-time completion of other assignments - Training hours clocked + delivered Key Performance Indicators - Campaign Performance - Percentage of accurate reporting and analysis - Percentage of direct marketing campaigns delivered within budget and deadlines - On-time completion of other assignments - Training hours clocked + delivered

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