- Lead and direct the execution of marketing and segment activities to achieve growth opportunities, market share and profit objectives in line with the overall commercial priorities.
- Conceptualize and implement cohesive multi-channel marketing strategy andtactics including advertising/promotions, distribution channel management and tactical plan development across the prospect and customer lifecycle, ensuring alignment of communications and messaging across all channels.
- Keep abreast with consumer trends & marketing best practices and maintains a deep understanding of the demographics, psychologies, and behavioural drivers of OCBC brand's customers through collaboration with Group Data Office (GDO) and Market Research teams.
- Drive New to Bank Customer Base through first product onboarding of consumer products - increase customer conversions and generating qualified digital leads.
- Identify target segments and opportunities within the OCBC customer base to improve cross product take up and holding
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Manage the development of marketing and sales aid/promotional materials to establish product messaging as well as to effectively promote new campaign initiatives.
- Build advocacy and enhance awareness amongst OCBC Employees through Internal Marketing funnels.
- Working in partnership with the creative & media agencies, develop creative briefs and guide creative direction to meet objectives and ensure prompt end-to-end execution for all advertising and public-facing communications, including print, digital, and video assets
- Ensure full compliance of procurement processes, campaign fulfilment requirements, campaign expense controls, and brand, regulatory and statutory guidelines on advertisement and promotional materials.
- Minimum 8 years of relevant working experience in marketing.
- Possesses strong Marketing & Segment knowledge, excellent communication & strong interpersonal skills.
- Customer centric with an inquisitive and passionate mindset.
- Robust analytical and customer insight skills, including confidence with both digital tools and traditional touchpoints across all channels and platforms
- Proficient in marketing research and statistical analysis with ability to interpret and translate online and offline customer behaviours into strategic activities
- Able to work independently without much supervision, resourceful, innovative and is a team player. Self-motivated with high level of drive, initiative, and commitment.
- Working collaboratively with cross-functional partners to optimize quality and impact of omni-channel plans and campaigns
- Prepare to take on other roles and responsibilities when required.
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4 days ago
Oversea-chinese Banking Corporation Limited Malaysia Full timeResponsible for managing a portfolio of corporate real estate clients including evaluating their loan applications, conducting credit reviews, marketing and cross selling the Bank's products. · Monitor overall facility utilization, profitability, and all compliance matters of ass ...
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Oversea-chinese Banking Corporation Limited Malaysia Full time.Handling Various Life Cycle Events including OPR rate changes, Trade Unwind & trade restructuring, SI premature withdrawals, SI knock-in or knock-out events, DCI cancellations, Corporate Action Events, Novation, Trade Compression, Trade Backloading and credit events. · .Facilita ...
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Oversea-chinese Banking Corporation Limited Malaysia Full timeTo effectively and efficiently manage the consumer sales team resources, for both Branch Banking, and Premier Banking Segments, to achieve the targets / standards for sales, high-level, consistent service quality and risk management. · Build business partners and reciprocal busin ...
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Oversea-chinese Banking Corporation Limited Malaysia Full timePreparation and submission of Statistical and Regulatory Reports including STATsmart, EAL and UBO reporting, for timely submission to Bank Negara Malaysia (BNM) in accordance with the relevant BNM guidelines. · Handle surveys and ad-hoc requests from BNM as well as administrative ...
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Oversea-chinese Banking Corporation Limited Malaysia Full timeJob Summary: We are seeking a highly skilled and motivated Business Analyst with expertise in Generative AI to join our dynamic team. As a Business Analyst, you will play a crucial role in analyzing business processes, identifying opportunities for improvement, and leveraging Gen ...
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Oversea-chinese Banking Corporation Limited Malaysia Full timeFinancial - To achieve revenue target by providing appropriate financial solutions to our Premier Banking customers. To expand the Premier Franchise by acquiring new PB customers via various marketing initiatives. To plan, organize, participate and execute event and sales activit ...
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Oversea-chinese Banking Corporation Limited Malaysia Full timeProvide credit decision/approval of credit propositions, credit review, temporary excesses and transaction exceptions within authorized lending authority limit. · Engage with business units on potential opportunities including joint calls and site visits where necessary and prov ...
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Oversea-chinese Banking Corporation Limited Malaysia Full time-Performs treasury related reconciliations for Singapore & Overseas treasury centres and selected subsidiaries and meeting the agreed BAU SLI turnaround timing.-Prompt escalation of reconciliation outages in a timely manner to Business Units-Investigate and follow through of the ...
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Oversea-chinese Banking Corporation Limited Malaysia Full time[Walk-in Interview] Customer Service Executive (Contact Centre) · Date: Friday, 10 May 2024 · Time: 9.30am pm and 2.00pm - 4.00pm · Location:3rd Floor, Menara OCBC, No.18 Jalan Tun Perak 50050 Kuala Lumpur(next to Masjid Jamek LRT station) · Services · To attend to inbound calls ...
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Oversea-chinese Banking Corporation Limited Malaysia Full timeAcquisition of new to bank customer to be our Premier Banking customers. · To promote the bank product and services, focusing on wealth and loan products but not restricted to mortgage loans, cards, new account opening, Deposit, and Insurance. · To offer banking advice by providi ...
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Oversea-chinese Banking Corporation Limited Malaysia Full timeTo lead the development and execution of OCBC Group Disaster Recovery program and ensure that appropriate framework is in place to restore OCBC critical business processes based on expectations defined by the business in the event of disaster · Ensure appropriate recoverability p ...
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Oversea-chinese Banking Corporation Limited Malaysia Full timeResponsible for the growth of mortgage loan business while providing loan advisory and solutions to meet the property financing needs of customers · Promote and cross-sell mortgage insurance and account opening · Acquire Premier Banking and new to bank customers · Optimize custom ...
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Oversea-chinese Banking Corporation Limited Malaysia Full timeJob Summary · Be an integral part of OCBC Group's Cloud Middleware Application service team to support & operate OCBC's Application and cloud native services. · We leverage modern technology and stacks to support and scale the bank's applications and provide lasting value to our ...
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Oversea-chinese Banking Corporation Limited Malaysia Full timeEmB Product Portfolio Development · .Develop and implement strategies to grow the key drivers for EMB deposit portfolio: · oCASA balances · oCustomer digital active rate via · Velocity · Payment & Collection channels (Both domestic and cross boarder) · .Work with respective stak ...
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Oversea-chinese Banking Corporation Limited Malaysia Full timeThis role is primarily focusing on providing comprehensive need-based bancassurance advisory according to client's needs. Client focus & well verse with conventional and takaful insurance products in the marketis critical for this role. · The successful candidate is accountable f ...
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Oversea-chinese Banking Corporation Limited Malaysia Full timeJob Description: · To support day to day operations on SAN administrations in all areas of SAN infrastructure. Storage would be Hitachi, NetApp, HPE, Dell EMC, IBM, Huawei and others. The role required taking ownership of problem incidents till resolutions with impact analysis an ...
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Oversea-chinese Banking Corporation Limited Malaysia Full timeServices · To attend to inbound calls enquiries over various range consumer financial products and services · To handle calls professionally by providing accurate and timeline information and able to provide effective solution to customer's queries. · To provide personalized cust ...
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Oversea-chinese Banking Corporation Limited Malaysia Full timeAcquire and manage a portfolio of high potential deposit/ revenue corporate customers. · Responsible for building sales pipelines & delivering on both Deposit Balance and Revenue KPIs. · Providing advice and support to clients on their transaction banking requirements. · Work wi ...
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Oversea-chinese Banking Corporation Limited Malaysia Full timeAcquire corporate clients to develop new business accounts via different channels. · Introducing the Bank's suite of Cash Management products. · Generating revenue growth for the business unit. · Assist Small Medium Enterprises specifically on corporate accounts opening · Maintai ...
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Oversea-chinese Banking Corporation Limited Malaysia Full timeProcess/perform data entry for all verified requests on timely and accurate basis · Verify completeness of all forms received and ensure all requests are properly authorized before processing. · Check all amendments made on the form are properly counter-signed. · Support Business ...
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Description
This role is part of the Marketing team where the successful candidate will be responsible for driving the adoption, growth and penetration of our product solutions to make OCBC the preferred bank of choice for everyday banking. The individual should have a good understanding of consumer marketing and segment portfolio management. He / she will utilise consumer insights to develop and implement integrated marketing and segment campaigns and programs to achieve set targets
Key Responsibilities