Assistant Vice President, APP - Malaysia - CIMB THAI

Description

Job Description :

• To execute strategies of a series of wealth engagements contents which are world-class, to showcase the wealth content from the CIMB Investment Research Team and other sources of research (e.g. Fund House).
• Develop wealth marketing content strategy, originating topical and desirables themes.
• To support the wealth engagement strategy to all active investors / potential customers / internal stakeholders so that CIMB is the 'main' destination for wealth advise and investment platform.
• To execute planned strategies including advertising initiatives, insights, research, creative execution, user experience and customer / user journey mapping.
• To partner with key stakeholders (investment products) to understand their priorities, and the marketing needs in meeting those objectives.
• To work with internal teams across organization to ensure contents are concise and consistently pulled through the line.
• Manage compliance approvals to ensure all contents / marketing deliverables are meeting all risk and control.
• Diligently communicate and management timelines and deadlines.
• Analyze, measure, report and optimize content in order to improve the virtual engagements.