- Visit existing customers and prospects by following assigned route plan and outlet call procedures.
- Respond to customers' enquiries.
- Execute promotional plans and products listing.
- Sell in assigned promotions and propose customize promotional activities.
- Prepare strong selling stories based on inputs from Marketing, Category Marketing and Key Account team to influence business improvements with all customers.
- Monitor and report on post execution to ensure objectives are met.
- Maintain and retain long-term customer relationships with established customers.
- Interact in a timely and satisfactory manner with all customers.
- Maximize merchandising and shelf presence, securing secondary display as required and ensure planograms are adhered with the right stock weights.
- Support all merchandising efforts by identification of display location, liaison with product consultants and merchandisers and help with blocks display or merchandising efforts.
- Ensure collection and ageing are up to date for the assigned accounts.
- Apply detailed product knowledge and thorough knowledge of customers' business and processes.
- Build market knowledge continuously and refer sales leads, customer feedback and information on competitor activity to the company.
- Bachelor's degree in Sales, Marketing, Business Management, Customer Relationship Management, Communications, Business Administration, or any other related field. The equivalent of this in working experience is also acceptable for this position.
- At least 2 years' experience in Sales & Marketing roles in the Chain Pharmacy channel.
- At least 2 years' working exposure in the FMCG industry.
- Good knowledge of Microsoft Word, Excel, and PowerPoint.
- Well knowledge of Chain Pharmacy channel, ways of working and how to impact.
- Good in selling, presentation, and negotiation skills.
- Good multitasking and organization skills.
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Key Account Executive - Malaysia, Selangor - Vinda SEA
Description
Position Summary
The Key Account Executive is responsible for executing sales and marketing plans in an assigned geography, product line, market segment or list of customer accounts according to company sales policy by working together as a team with group of product consultants and merchandisers.
Key Channel: Chain Pharmacy (Big, Alpro and AA etc).
You will play an important role to:
1) Sales Plan Execution
2) Customer Relationship Building
3) Merchandising
4) Collection
5) Product & Market Knowledge
To be successful in this role, you will need to have: