- P&L accountability - Establish market sales and resource forecasts and recommend organizational structure to attain the business opportunity. A&P Budget management.
- Lead the LOC/region/global matrix launch team in the refinement of the core brand strategy for ensuring successful pre-launch outcomes and preparing for a world class launch.
- Assesses capabilities and suggests capability development needs for the team and recommends capability development activities. Developing and implementing a robust, innovative, and multichannel product launch and marketing plan that will differentiate the relevant brand(s), drive adoption and rapid uptake of adult vaccination.
- Develop understanding of the adult vaccines market including the competitor landscape and details relating to the national immunization program processes and structures.
- Conduct local launch readiness reviews to prioritize / resolve issues, identify critical path activities and dependencies, and allocate resources.
- Identify E2E vaccination journey for adults in private, institution and public sectors. Put together plan to accelerate access & vaccination rates across the different channels.
- Develop an impactful 360 disease awareness strategy to help drive consumer awareness of relevant vaccine preventable disease(s) and impact on health and quality of life.
- Initiate relevant market research projects to support the strategic brand planning process and gain understanding how to develop adult vaccine market.
- Partner with regulatory, medical, compliance and legal through the development, localization and approval phases to ensure all materials are held to the highest standards.
- Leads cross functional collaboration / project teams with local, regional, and global teams.
- Role-models cross-functional collaboration within LOC (eg with medical, market access, government affairs) and contribution as a team member with LT.
- Establish strong and optimal relationships with external bodies (Payors, Patient Associations, and KOLs, Medical societies, etc...) as relevant.
- Provide robust and accurate sales forecasting (based on market insights and inputs) Contribute to a culture of "One Team", driving organizational continuity and alignment with Global brand team strategies and enable the team to work in a rapid-paced and agile way. Educate and excite internal stakeholders about healthy aging value and opportunity.
- Act in full compliance with GSK policies and ways of working, values and expectations.
- 7 years Management in Pharmaceutical / Consumer industry including 3 years brand marketing experience. Candidates with more years of experience are welcome to apply and will be assessed accordingly.
- People management experience is a must; Combined sales/marketing experience is advantageous.
- Experience developing and implementing marketing plans for new product launches incorporating a full MCM strategy.
- Experience in engaging / collaborating with key entities ie. MOH, Payers, pharmacy chains, medical societies, etc.
- Experience with major consumer disease awareness campaigns is Advantageous.
- Strong levels of commercial and financial acumen and experience in a complex, matrix environment.
- Hands-on with the ability to shape and build a business.
- Strong leadership qualities with the ability to create a culture of collaboration and teamwork that fosters open communication, constructive conflict and organizational flexibility.
- Experience in Stakeholder Management at Regional/Global level is advantageous.
- Entrepreneurial and innovative of spirit.
- Ability to manage complexity, ambiguity and paradoxes.
- Excellent written and oral communication skills with strong formal presentation skills
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GSK Petaling Jaya, Malaysia OTHERНазвание центра: Petaling Jaya Horizon Penthouse · Опубликовано: Apr · As a member of the leadership team and reporting directly into the General Manager, the commercial lead will have over-arching responsibility for the successful launch of a global priority brand into the Mala ...
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1 week ago
GSK Petaling Jaya, Malaysia OTHERSite Name: Petaling Jaya Horizon Penthouse · Posted Date: Apr · As a member of the leadership team and reporting directly into the General Manager, you will have over-arching responsibility for four key specialty brands/ businesses, including the launch of a global priority bran ...
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Business Unit Manager
1 week ago
GSK Petaling Jaya, Malaysia OTHERSite Name: Petaling Jaya Horizon Penthouse · Posted Date: Apr · As a member of the leadership team and reporting directly into the General Manager, the commercial lead will have over-arching responsibility for the successful launch of a global priority brand into the Malaysian m ...
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Business Unit Manager
1 week ago
GSK Petaling Jaya, Malaysia OTHERNom du site: Petaling Jaya Horizon Penthouse · Data de publication: Apr · As a member of the leadership team and reporting directly into the General Manager, you will have over-arching responsibility for four key specialty brands/ businesses, including the launch of a global pri ...
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Business Unit Manager
1 week ago
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Business Unit Manager
1 week ago
GSK Petaling Jaya, Malaysia OTHERNome della sede: Petaling Jaya Horizon Penthouse · Data di apertura: Apr · As a member of the leadership team and reporting directly into the General Manager, you will have over-arching responsibility for four key specialty brands/ businesses, including the launch of a global pr ...
Business Unit Manager - Petaling Jaya, Malaysia - GSK
Description
Nome della sede: Petaling Jaya Horizon PenthouseData di apertura: Apr
As a member of the leadership team and reporting directly into the General Manager, the commercial lead will have over-arching responsibility for the successful launch of a global priority brand into the Malaysian market.
This recently created role is of critical strategic importance to GSK Malaysia business and will see you taking lead in shaping, developing, and executing the "go to market" strategy for this significant and strategically important segment. The Business Unit Manager will lead sales and marketing functions and is accountable for team development and capability building.
Your responsibilities will be broad and will include:
Why You?
Qualifications:
We are looking for an experienced marketer with strategic agility and demonstrated influencing skills as this role involves a wide range of internal and external stakeholder management in a complex matrix environment. In addition to this you will have:
Il nostro obiettivo è di essere una delle aziende sanitarie all'avanguardia in termini di innovazione, performance e affidabilità nel mondo. Crediamo che ognuno di noi contribuisca portando qualcosa di unico in GSK e quando uniamo le nostre conoscenze, esperienze e stili, il risultato è fantastico. Unisciti alla nostra avventura in GSK, dove troverai l'ispirazione per lavorare al meglio per i nostri pazienti e consumatori. Un luogo dove puoi essere te stesso, sentirti bene e continuare a crescere.
Avviso importante per le imprese/agenzie per l'occupazione
GSK non accetta referenze da parte di aziende e/o agenzie di collocamento in relazione alle offerte di lavoro pubblicate su questo sito. Tutte le aziende/agenzie di collocamento sono tenute a contattare l'ufficio commerciale e il reparto generale/risorse umane di GSK per ottenere un'autorizzazione scritta prima di segnalare eventuali candidati a GSK. L'ottenimento della previa autorizzazione scritta è una condizione sospensiva rispetto a qualsiasi accordo (verbale o scritto) tra l'azienda/agenzia di collocamento e GSK. In assenza di tale autorizzazione scritta ottenuta, qualsiasi azione intrapresa dall'azienda/agenzia di collocamento verrà considerata eseguita senza il consenso o l'accordo contrattuale di GSK. GSK non sarà quindi responsabile per eventuali commissioni derivanti da tali azioni o commissioni derivanti da eventuali segnalazioni da parte di aziende/agenzie di lavoro in relazione alle offerte di lavoro pubblicate su questo sito.
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