- Gather & analyze secondary and primary data about markets (travel behavior, consumer behavior, passenger demand & traffic, market sizing)
- Work with cross-departmental functions (data insights, route revenue, finance, network, marketing) to generate passenger forecasting / revenue projections
- Provide feasibility analysis for new markets
- Develop a go-to-market strategy for new markets that includes operations setup, target setting, partnership identification, commercial strategy, and launch plan
- Work with cross-departmental functions to execute the go-to market strategy
- Monitor sales performance until inaugural & develop strategic initiatives to address gaps in the go-to-market strategy
- Ensure timely implementation of the marketing plan until launch
- Ensure smooth turnover of market to marketing team who will sustain the market / product
- Bachelor's degree in business, tourism, aviation management, Marketing or related field
- Data-driven with strong analytical skills
- Strong negotiation skills
- Able to work well in complex, dynamic environments & deal with multiple layers of stakeholders
- Knowledge of airline systems- including distribution channels, and interline infrastructure is a plus
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Manager, Growth Markets - Malaysia - Air Asia
Description
Job Description
Market Research and Analysis
Go-To-Market
Project Management
Job Requirements
Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.