
Kelvin Lim
Marketing / Advertising / Public Relations
About Kelvin Lim:
Experienced media marketeer with over 19 years experience across media, public relations and journalism industries. Adept at digital marketing strategy and technologies, encompassing planning, campaign management and performance analysis.
Client/brand roster experience includes FMCG, technology, retail, automotive, insurance, luxury, beauty and telecommunications, among others.
Passionate at troubleshooting and solutions mapping, with a flair for presentation and performance media analysis.
Experience
Business Director - Media Marketing
Led and coordinated multi-disciplined teams across media planning, performance delivery and creative ideation, with experiences across beauty, luxury brands, automotive, FMCG and telco sectors, having served as cluster and business lead in 3 different global agencies.
Overall media experience/tenure: 9 years (Dentsu, Mindshare, OMD)
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Digital Strategist - Public Relations
Oversees strategy development and planning for clients in Malaysia as well as across South East Asia. Works on all functions of the group, including client service and management as well as business development.
Overall public relations experience/tenure: 7 years
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Editor - Publishing
Helms editorial and business development responsibilities in various technology and gaming titles.
Overall publishing experience/tenure: 3 years
Education
HELP University - Business Information Technology
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