Khairool Ariffin Musa

A MBA's graduated with 5 years of experiences in Retail Operations (Oil & Gas Industry), I am skilled in Corporate Communication, Digital Marketing, Event Management and Business Development with demonstrated effectiveness and excellent strategic communications execution of the business frontliners. I am passionate about digitalization and embrace it to drive the organization's growth towards greater efficiencies and success.

(2016-2021)

Frontline Communication Analyst

SHELL BUSINESS SERVICE CENTRE SDN. BHD.

• Led communication strategy for Retail Frontliners; internal and external stakeholder.
• Collaborate with Subject Matter Experts to deliver E2Ecommunication with multiple touch points (communication collaterals including artwork, quarterly and annual engagements,and translation work).
• Main focal in the management of end to end COVID 19 SOP's development and communication to all Shell's stakeholders and front liners. The effort was recognized via the award of Shell Malaysia (Retail) Unsung Heroes of the Year 2020.
• Innovated and deployed an integrated communications platform -Shell MarketHub to drive seamless customer journey and business value.

• Universiti Teknologi Mara (UiTM)
  Master in Business Administration (MBA)
  3.47 (2019)
• Universiti Selangor (UNISEL)
  Bach of Communication (Hons)
  Corporate Communication
  3.38 (2015)