Siew Ling Cheong

Based on my 19 years working experience in F&B industry and market research industry, I have vast experience in:

• Using Microsoft Office: Words, Excel, Power Point and Outlook
• Business and market research/ analysis and planning
• Staff training and development
• Team management and leadership
• Inventory management and cost control
• Customer service and retention
• Overall stores operation management
• Administrative skills
• Statistical knowledge on Experimental Designs, Sampling techniques, Survey techniques, Probability etc.

• Area Manager                                                                    August 2018 – Current
• Store Manager                                                                   June 2015 – July 2018

MC Brothers Sdn Bhd (Subway Franchisee)             Malaysia

• Manage and lead teams to do bulk orders for organizations like Koperasi Kakitangan PETRONAS Berhad (Kopetro), Maxis, Canon, Citibank, ITA Asia Limited etc. 
• Hold rapid communication with stores owner on overall performance and challenges encountered in stores; and deliver stores owner expectations, planning, sales target etc. to team in each store at the same time.
• Take charge in 3-5 stores. Ensure all stores practice level of food quality, food safety and store hygiene that meet standard of Subway, NSF, JAKIM and local authorities like DBKL/ MBPJ/MPSJ. 
• Responsible in Halal certificate application and renewal.
• Prepare business analysis and planning for each store. 
• Arrange in-store promotions/marketing activities with different mall managements. 
• Handle the administrative responsibilities like payroll, sales reports etc.
• Handle and work closely with suppliers, vendors, malls management, landlords and etc. to make sure daily operations are being carried out smoothly. 
• Ensure smooth operations work which includes daily opening and closing of business, weekly inventory, stock management, cash handling, staffing issues and etc. throughout all stores.
• Provide guidance and motivate team members to achieve sales target.
• Train and develop stores leadership team which includes store managers and supervisors.
• Evaluate customer service skills with team in all stores regularly to ensure exceptional customer satisfaction and maintain high level of customer retention.

• Store Manager                                                                   March 2013 – May 2015
• Supervisor                                                                         January 2011 – February 2013

       Onna Delight Sdn Bhd                                                         Malaysia

• In charged of 2 stores. Responsible in stores daily operation, staffing, staff training, inventory management, and sales reporting.
• Ensured food safety and hygiene regulations and maintain a clean and organized work environment.
• Assured foods and beverages were prepared according to the set specs and SOP.
• Responsible in POS spec setting when new menus were created. 
• Responsible in coordinating all activities in the restaurant in order to ensure exceptional guest satisfaction.

• Freelance Researcher                                                        August 2008 – August 2010

Work Research                                                                   London

• Responsible in questionnaire design, data analysis, and reporting. 
• Assisted Quantitative Director to advise/strategize on client’s marketing plans. 
• Involved in project management works such as oversee fieldwork progress, coordinate with fieldwork agencies etc. during absence of Quantitative Director.
• Reviewed reports and cross checked data for correctness and completeness.

• Senior Research Executive                                               January 2007 – March 2008
• Research Executive                                                           January 2005 – December 2006
• Research Assistant                                                           June 2004 – December 2004

Taylor Nelson Sofres Sdn Bhd                                             Malaysia

• Assisted directors/managers to provide branding strategies and developed marketing planning for selected key accounts like Wyeth (M) Sdn Bhd, Kimberly Clark Trading (M) Sdn Bhd, Kao Malaysia Sdn Bhd etc. in the consumer sector. 
• Responsible for all operational phases of a research project such as:
• Conducted and coordinated International studies which involved multiple countries like Hong Kong, Japan, Singapore, Korea, India, Australia and United Kingdom. 
• Involved in Employee Satisfaction Study, Customer Satisfaction Study for various reputed company such as Petronas Dagangan Berhad, Rangkaian Segar Sdn Bhd and UEM World. 
• Handled Brand Health Tracking Study, Retail Channel Study for various companies such as Digi Telecommunications, Kao Malaysia Sdn Bhd, Nokia, The Boston Consulting Group, Glaxo Smith Kline Beecham Sdn Bhd etc.
• Conducted qualitative market understanding studies, e.g. Focus Group Discussion, Accompanied Shopping etc. for Lee Kum Kee (M) Sdn Bhd, Kimberly Clark Trading (M) Sdn Bhd, L’Oréal (M) Sdn Bhd etc. 

1. Assisted Research Director in doing profitable quotation and costing according to client needs and requests.
2. Fully answered to client requests and queries, especially in doing multi countries coordination.
3. Prepared paper works like questionnaire examples, project management procedures etc. in setting up a library for junior researchers to refer. 
4. Handled online research which was new launched by company. Assisted Business Development Director in expanding the sales of this new business tool. 
5. Monitored the implementation and progress of research projects, and communicated these to the various internal departments, as well as the client in a timely manner.

• Bachelor of Science (Honor) Statistics, University Putra Malaysia

2001-2004  

CGPA= 3.57 (Achieved Dean’s lists for 4 semesters)