Zafran Azhar

Creative and performance-driven marketing professional with 2+ years of experience in digital campaigns, content creation, and brand storytelling. Proven track record in executing Meta Ads, growing social media audiences, and optimizing campaign performance using Adobe Analytics. Adept in end-to-end content production, website CMS management (Sitecore), and festive campaign rollouts. Currently seeking to diversify into corporate or agency marketing environments to bring strategic, data-informed creativity to new sectors.

Marketing professional with a solid foundation in digital strategy, campaign execution, and content lifecycle management across web and social platforms. Experienced in developing data-informed initiatives that drive audience growth, brand visibility, and engagement. Demonstrates a strong ability to translate brand objectives into compelling visual narratives and cross-channel campaigns, while coordinating creative resources and aligning efforts with business goals. Adept at leveraging analytics, CMS tools, and performance metrics to continuously refine content delivery and optimize campaign outcomes in fast-paced, brand-conscious environments.

With a foundation rooted in the precision and discipline of engineering and a pivot into the dynamic world of communication, I bring a distinctive blend of analytical thinking and creative strategy to the marketing field. My academic journey—from helicopter maintenance engineering to graduating with distinction in mass communication—reflects not only adaptability but a strong drive to bridge technical insight with compelling storytelling. This multidisciplinary background equips me with a structured, solution-oriented mindset while enabling me to craft impactful narratives—an edge I continue to leverage in developing data-informed, audience-centric marketing strategies.