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    E-Commerce & Marketing Specialist - Malaysia, Kuala Lumpur - CUE Group

    CUE Group
    CUE Group Malaysia, Kuala Lumpur

    4 days ago

    Default job background
    Full time
    Description

    The Role

    Overall, the E-commerce & Marketing Specialist will be responsible for driving brand awareness, engagement, and most importantly, sales through strategic planning, creative content creation, campaign management, and continuous optimization on the TikTok platform, with a specific focus on commerce-related objectives.

    Responsibilities:

    • Develop and implement effective marketing strategies on social media with a focus on TikTok to achieve brand objectives, increase brand awareness, and drive online visibility, with a specific focus on commerce and sales for our clients.
    • Create engaging and shareable TikTok content, including videos, challenges, and trends, that not only resonate with the target audience but also promote products/services and drive sales.
    • Manage and optimise TikTok accounts, including profile setup, follower engagement, community management, and overseeing all aspects of TikTok ad campaigns aimed at driving commerce.
    • Plan, execute, and optimise TikTok advertising campaigns, including budget allocation, ad targeting, ad format selection, and reviewing creatives to ensure alignment with commerce objectives and maximise conversions.
    • Monitor and analyse key performance metrics such as reach, engagement, follower growth, conversion rates, and ROI to evaluate campaign success and make data-driven decisions geared towards driving sales.
    • Identify and collaborate with TikTok influencers and creators to not only amplify brand reach and engagement but also promote products/services effectively and drive sales.
    • Stay updated with the latest TikTok trends, features, best practices, policies, algorithm updates, and industry trends to ensure content remains fresh, relevant, and compliant, with a focus on driving commerce.
    • Conduct research and utilise analytics tools to gain insights into the target audience's preferences, behaviours, and interests on TikTok, with a specific focus on purchasing behaviours and intent.
    • Collaborate with cross-functional teams to integrate TikTok commerce strategies with broader marketing initiatives across different platforms.
    • Develop PPC strategies to drive a variety of online marketing campaigns aimed at driving commerce, including product launches, promotions, and sales events, and continuously optimise campaigns to improve performance and ROI.
    • Maintain compliance with TikTok's policies and regulations while adapting strategies to leverage algorithm updates and industry trends effectively, with a specific focus on driving commerce and sales.

    Key Requirements:

    • Bachelor's degree in Marketing, Communications, or a related field.
    • Proven 2-3 years of experience working with TikTok, with a strong portfolio showcasing successful TikTok campaigns.
    • In-depth knowledge of the TikTok platform features, trends, and best practices, including TikTok Ads and algorithms.
    • Proficiency in video editing and content creation tools/software.
    • Familiarity with TikTok advertising options and targeting capabilities, as well as proven experience on TikTok Ads platforms.
    • Excellent written and verbal communication skills.
    • Strong analytical and problem-solving abilities, with a solid understanding of performance marketing, conversion, and online customer acquisition.
    • Ability to work in a fast-paced, deadline-driven environment, with experience developing marketing campaigns, reviewing creatives, and directing creative partners.
    • Up-to-date with the latest trends and best practices in TikTok Ads, and ideally possessing a TikTok Academy certification.
    • Experience with paid media strategies, including but not limited to social media advertising and live commerce initiatives.
    • Proven ability to create engaging social content that drives audience interaction and conversion.
    • Familiarity with emerging trends and technologies in live commerce, and the ability to integrate them effectively into TikTok marketing strategies.
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