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    Social Media Manager - Kuala Lumpur, Malaysia - Publicis Groupe

    Publicis Groupe
    Publicis Groupe Kuala Lumpur, Malaysia

    Found in: Talent MY C2 - 3 days ago

    Publicis Groupe background
    Full time
    Description

    Job Description

    Responsibilities:

  • Collaborates with key team members to generate new content or curate existing content for Client channels, including articles, photo galleries, videos, infographics, blogs, social media posts, animations, etc. (Facebook, Instagram, Twitter, Youtube)
  • Provides guidance and expertise on social media and communications best practices. Advises and counsels on innovative social content during communication planning. (Facebook, Instagram, Twitter, Youtube)
  • Regularly monitors and measures content performance. Work closely with analytic and insights team and makes recommendations to enhance content performance.
  • Share performance and competitor reports with client on Daily, Weekly and monthly bases. (Report mainly generated by Data team, Insight and recommendation added by content lead)
  • Overseeing content and community management performance and matched with client KPI. (Engagement Rate, Response time, Content Frequency)
  • Stays current on social/digital storytelling best practices and emerging trends. Shares knowledge with team and other key team members.
  • Organizes and facilitates integrated social content planning sessions.
  • Manages content review and approval process based on client's channel requirements. (Facebook, Instagram, Twitter, Youtube)
  • Coordinates all steps of the content development process from ideation to development and distribution. Direct manage social executive team overseeing publish content and community management on client social media channels. (Facebook, Instagram, Twitter, Youtube)

    • Qualifications

    Requirement:

  • Min. 4 to 5 years of experience as a Social Media or similar role
  • Social Media Strategist using social media for brand awareness and impressions
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
  • Understanding of SEO and web traffic metrics
  • Experience with doing audience and buyer persona research
  • Good understanding of social media KPIs
  • Familiarity with web design and publishing
  • Excellent multitasking skills
  • Great leadership skills
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal, presentation and communication skills
  • Preferably with Google Analytics certification
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