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Klang

    marketing section manager - Malaysia, Selangor - DXN Holdings Bhd

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    Full time
    Description

    Responsibilities

    . Heads up all communication initiatives and strategies which involves digital marketing such as blogs, videos, podcasts, social media, email marketing, website content etc.
    . Plays critical role in promotion, create coordinate, and execute communication plans to increase public awareness.
    . Managing the continuous improvement of the website, social assets, apps as well as the development of digital content and communication to enhance the customer experience and engagement.
    . Design and oversee all aspects of digital, tech and content (DTC) department including our marketing database, email, and display advertising campaigns.
    . Planning and managing our social media platforms and community alongside our community engagement team.
    . Explore new ways to engage and to retarget new customers / audiences on our digital assets.
    . Make data-driven decisions to optimize acquisition and retention metrics.
    . Develop and execute strategies for testing new online channels.
    . Tracking conversion rates and making improvements to the website and all other digital platforms.
    . Development of dashboard reporting system and program to develop integrated reporting tools.
    . Monitor and report the performance of key marketing metrics, as well as activities and events causing variances.
    . Build, plan, and implement overall digital marketing strategies.
    . Lead, supervise and motivate members of the digital experience team.
    . Develops digital experience team by sharing information, educational opportunities, and experiential growth opportunities.
    . Identify trends, insights, and optimise spend and performance based on insights affecting our industry, channels, and communities.
    . Brainstorm new and creative growth strategies.
    . Plan, execute and measure experiments and conversion tests.
    . Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
    . Research competitors and provide suggestions for improvements.

    Requirements

    Experience in beauty line.
    Understanding the market of cosmetic & makeup
    Setting a goal target for sales
    monitoring performance,
    resolving issues,

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