- Develop and implement comprehensive marketing plans aligned with overall business objectives.
- Conduct market research to identify trends, competitor activities, and opportunities for growth.
- Oversee the development and maintenance of the company's brand identity.
- Ensure brand consistency across all marketing and communication channels.
- Lead digital marketing efforts, including SEO, SEM, email marketing, and social media.
- Analyze digital marketing metrics to optimize campaigns and improve online presence.
- Create and oversee the creation of engaging and compelling content for various platforms.
- Collaborate with internal teams and external partners to produce high-quality content.
- Plan, execute, and analyze marketing campaigns to generate leads and drive customer acquisition.
- Monitor and report on the performance of marketing campaigns, making data-driven recommendations.
- Manage and mentor the marketing team, fostering a collaborative and innovative work environment.
- Ensure team members are aligned with marketing goals and strategies.
- Develop and manage the marketing budget, allocating resources effectively for maximum impact.
- Track expenses and provide regular budget reports.
- Collaborate with sales, merchandising, and other departments to ensure cohesive and integrated marketing efforts.
- Work closely with external agencies and vendors as needed
- Education Background: Diploma/Bachelorâs Degree in Business Studies/ Marketing/ Management or equivalent.
- Experience: At least 3-5 years in assistant manager level in healthcare or similar industries.
- Language Proficiency: Good verbal and written communication skills in Bahasa Malaysia, English, and Mandarin.
- Organized, independent, strong in time management & problem solving and able to show strong creativity & innovation.
- Good understanding of market research techniques and data analysis.
- Good knowledge of strategic planning principles and marketing best practices
- Tech: Proficient in MS Office, especially in Excel (vlookup, pivot)
- Flexibility: Willing to travel and work on weekend for event purpose
- EPF
- SOSCO
- EIS
- HRDF
- Medical Claim
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Marketing Specialist - Skudai, Malaysia - Ezon Berhad
10 hours ago
Description
Job ResponsibilityJob Description
As a Marketing Manager, you will be a key player in shaping and implementing our marketing strategies to drive brand awareness, customer acquisition, and revenue growth. The ideal manager will possess a blend of strategic thinking, creativity, and hands-on execution skills to lead our marketing initiatives across various channels.
Key Responsibilities
Strategic Planning:
