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    Senior Associate, Franchise Originals Management - Kuala Lumpur, Malaysia - Astro

    Astro
    Astro Kuala Lumpur, Malaysia

    Found in: Talent MY C2 - 2 days ago

    Astro background
    Full time
    Description

    WHY JOIN US?

  • We practice a vibrant & energetic office culture.
  • We provide opportunities for career advancement within the company.
  • Good performance is always rewarded accordingly.

    • ""

    JOB RESPONSIBILITIES:

    The individual in the role of Senior Associate, Franchise Originals Management is in charge of project managing original live-action scripted IP franchises, specifically for family and kids audiences.

    Key responsibilities include:-

  • Assist to prepare annual plans for live-action scripted original franchises by recommending strategic IP spaces & franchises, based on past project analysis, global & regional best practices and marketing & consumer research.
  • Leads project and timeline management of live-action scripted original franchises and ensuring that project milestones are executed in an organised and timely manner, in the following areas:Creative development (scripting, pre-production, production & post-production)360 extensions (innovative initiatives on TV, Radio, Digital & On-ground)Marketing launch (on-air promos, press conference, etcMonetization initiatives
  • In charge of representing the original IP franchises to external production partners, internal channel & marketing teams, and ensuring that strategic brief is clearly communicated and that all parties adhere to project goals and deadlines.
  • Monitor franchise performances (viewership & revenue) and conduct post mortem and identifying ways to improve the offering
  • Supervise the performance of juniors (if any)

    • REQUIREMENTS:

    Knowledge, Education, Work Experience:-

  • University degree in broadcasting, mass communication, marketing, business or related fields
  • Minimum 2-3 years of work experience in project management, strategy & analysis roles, a bonus if have background in the entertainment industry, marketing agencies, production work etc.
  • Strong passion for the entertainment industry - consumes a variety of local, regional, global content, and ability to dissect what worked & areas of improvement.

    • Practical skills and/or abilities:-

  • Microsoft Office skills (Power Point, Words, Excel etc)
  • Presentation skills
  • Data Analysis
  • Organizational framework techniques
  • Proficient written and spoken Bahasa Malaysia & English

    • Other competencies or attributes:-

  • Excellent planning and organizational skills
  • Proactive and creative in problem solving
  • Able to work independently of a supervisor
  • Good interpersonal skills and able to communicate well across multiple teams of people
  • Quick thinking & able to pivot under stressful situations
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