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    Consumer Insights - Kuala Lumpur, Malaysia - Serious Media

    Serious Media
    Serious Media Kuala Lumpur, Malaysia

    1 week ago

    Default job background
    Full time
    Description

    At SERIOUS MEDIA, research, data and insights operate at the heart of the work we do for our clients, from content marketing to performance marketing.

    We are looking for a Consumer Insights and Digital Analytics Executive based in Kuala Lumpur.

    Are you:

    A curious data researcher or gatherer

    A strategic storyteller using analysed insights

    Ready to RISE to the next level

    To RISE in this role, you must be ???? at:

    R. Research: Gathering data from internal and external sources, extracting and deriving insights, and helping to shape strategy, segment audience and needs, and ultimately identifying opportunities

    I. Insights & Analysis: Practising both the art and science of media; being versed at using numbers and data for sharp analyses and meaningful insights for the purpose of proposal pitching or improving marketing efforts for ongoing projects

    S. Strategy & Storytelling: Thinking strategically and storytelling succinct data-actionable, business-ready insights, enabling the optimization of campaigns and brand performance across all our client portfolios

    E. Erudition: Keenly interpret results, masterfully identify pain-points, make learned observations and recommend best-in-class next steps to improve our partners' and clients' marketing efforts

    You will work on key clients projects with a focus on the overall scope of delivery, quality and operational performance, reaction to industry trends and ensuring plans map back to client objectives, adhering to our tenet of being on-time, on-brief, and on-budget.

    Roles and Responsibilities

    ● Participating in research, strategy, planning and execution of digital marketing campaigns – across social media, website, email marketing, analytics, paid media, SEO and SEM

    ● Bringing the consumer understanding to marketing decision-making by executing market analysis and research to provide insights and recommendations

    ● Applying an understanding of creative platforms, analytics, social listening, web crawls, paid amplification, paid data, reporting and mobile applications

    ● Supporting the performance marketing team with paid media oversight and client consultation, with the ability to react and optimise media spending according to the data

    ● Demonstrating an understanding of integrated communications marketing and managing integrated projects with a focus on digitizing the transformation of projects through digital

    ● Driving an audience-first and data-driven approach to managing creative output for digital platforms, in collaboration with the creative team

    ● Staying up to date with industry trends, competitor activity and the latest innovations

    Requirements

    ● At least 4 years of relevant experience in digital marketing and/or related fields, including digital / integrated campaign management, digital media, digital consulting etc

    ● Proven track record of developing insights using data and information researched or sourced from social listening (e.g Meltwater, Talkwalker, Brandwatch etc), consumer insights tools (e.g Global Web Index, Statista etc) or digital analytics tools (e.g. Semrush, Google Analytics)

    ● Detailed understanding of analytics across channels with the ability to synthesise multi-source data into actionable insights

    ● Experienced working within a broader digital marketing ecosystem (including search, content, media buying, partnerships, demand generation, CRM, and B2B marketing) with the aptitude to develop additional skills

    ● Familiar with best-practice integrated digital marketing communications tactics and tools and the ability to appropriately recommend them to clients

    ● Ability to manage a spectrum of large to small projects, and multi-task on high-impact accounts

    SERIOUS MEDIA is a discerning online platform, a fearless digital studio and an innovative content company engaged in the production and distribution of short-form video content across Southeast Asia. We entertain audiences with content that is enriching, uplifting and sometimes, polarizing. We help brands connect with their consumers in a way that uniquely combines technology and content to produce discontinuous real-world results. Our team works on the full spectrum of digital services including ideation, content creation, audience development, distribution and finally monetization with the creativity and energy distinctive to start-ups.

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