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Subang Jaya

    Product Manager - Petaling Jaya, Malaysia, Selangor - DKSH

    DKSH
    DKSH Petaling Jaya, Malaysia, Selangor

    3 days ago

    Default job background
    Full time
    Description
    Job Summary
    • Oversee and lead the development of marketing plans, budgets, product communication, promotion activation and reporting to achieve business objectives.

    General Responsibilities
    • Manage departmental operating budgets and costs according to annual allocation to ensure efficient usage of resources, where applicable.
    • Oversee development of marketing plans and critically evaluate implementation effectiveness to achieve business objectives and marketing strategies.
    • Lead development of marketing budgets and ensure alignment to clients' needs and marketing plans. Evaluate key marketing expenditures and budget-to-actual variances.
    • Manage analysis and evaluation of market trends, consumer behaviour, competitor activities, etc. Guide prioritization of marketing plans according to changing markets and competitive conditions.
    • Define overall promotion objectives, strategize choice of media and oversee promotion activation to ensure effective execution of advertising and promotion activities.
    • Strategize product communication activities, launches, exhibitions, media relations activities, etc. to drive awareness of products/services.
    • Oversee the preparation of marketing reports/updates/analysis for management presentation and decision-making.
    • Lead business planning with internal/external stakeholders (e.g., sales) in budgeting, marketing strategy development, etc. to align to business priorities. Advise stakeholders on market sentiments.
    • Manage ongoing relationships with external vendors and agencies (e.g., event organizers, advertising agencies, etc.) to ensure smooth execution of marketing activities.

    Functional Skills And Knowledge
    • Talent must be marketing centric/savvy and have done ATL on digital marketing including social media, SEM/SEO, non traditional platforms of reaching out to consumers, content development, media exposure, Product launches and event management.
    • Have knowledge in trade marketing (trade programs and planning).
    • Have experience in portfolio management (multiple brands).
    • Possess Product Management experience, and experience handling OTC will be added advantage.

    Education

    • Degree or professional qualification in Marketing/Economics/Business Administration or a related discipline.
    • Master's in Marketing/Economics/Business Administration will be an added advantage
    • Minimum five to eight years' experience in a similar role.
    • Minimum two to three years' experience in a managerial capacity
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