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Digital Analyst - Malaysia, Selangor - Philip Morris International
Description
Be a part of a revolutionary changeAt PMI, we have chosen to do something incredible. We are committed to inclusion & diversity and is proud to be an equal opportunity employer.
You'll enjoy the freedom to dream up and deliver better brighter solutions and the space to move your career forward in endlessly different directions.
As Digital Analyst, you are an integral part of the Marketing & Digital Team and a true change agent of becoming a Project-Based Organization and implementing our new ways of working and decision processes.
Insights Interpretation and collaboration:
. Collaborate with key stakeholders and IT partners to develop and analyze business intelligence needs.
. To drive and offer digital data analytics (e.g. trends, analysis innovations, industry best practices) utilizing digital analytic tools.
. Conduct analysis, interpretation and translating data and provide input to business requirements for the design of solutions to stakeholders.
. Evaluate and report on initiatives across digital platforms including performing ROI analysis to evaluate efficiency and effectiveness of different digital campaigns.
. Perform analysis for a wide range of requests using data in different methodology and from various platforms to create models that help analyse business challenges.
. Collaborate and partner with commercial operations and consumer experience team to analyse and improve customer journey and implement deliverables which facilitate business growth and maximized consumer-experience.
. Drive insights-automation capabilities and develop new data analysis processes which are scalable and consumer-centric.
Reporting:
. Provide digital performance reporting and recommendation for B2B and B2C domain to key stakeholders.
. Deliver monthly website and social media insights and recommendations for optimization.
. Collaborate with CRM stakeholders to develop effective digital marketing activities.
Essential Skills and competencies:
. Minimum 6 years post qualifying experience within digital analytics involving insights and strategy exposure.
. Demonstrate strong knowledge of digital transformation, innovation and delivery including digital account management, media planning, digital creative, business analysis and User Experience architecture.
. Ability to strategize and implement knowledge of digital paid, owned and earned media channels.
. Demonstrate analytical, business-acumen and problem-solving skills.
. Hands on experience and strong knowledge in Data Studio, Power BI and Google Analytics 360.
. Strong people skills with proven influencing and delivery power to work across-functionally and collaborate.
. Excellent communication and interpersonal skills.
. Enthusiastic and ambitious self-starter with a strong drive for results.
. Ability to embrace complexity, ambiguity and able to translate opportunities to experiment and simplify.
. Demonstrates a strong curiosity to learn, sense of urgency, agility and a genuine commitment to revolutionizing the industry.
. University degree in Statistics, Computer Science, Actuarial Science, Engineering or equivalent.
