Product Manager - Petaling Jaya, Malaysia - Abbott

Abbott Petaling Jaya, Malaysia

Found in: Talent MY C2 - 2 days ago

Description

Main Purpose of Role

The Product Manager HCP is responsible for the development and execution of HCP marketing plans and tactics for FreeStyle Libre to maximize profitability, HCP recommendation and sales. The Product Manager is fully responsible for delivering assigned initiatives, such as marketing materials for HCP communication, CMEs, conferences, and educational programs with flawless execution.

This role, reporting to the country manager, plays a pivotal role within the team working in close collaboration with cross-functional teams in Sales, Regulatory Affairs, Quality, agencies, and APAC Marketing.

Main Responsibilities

Align and implement HCP marketing strategies with sales teams aligned to the Area/ global direction, brand roadmaps and business plans.

Be the strategic lead and champion for best-in-class HCP continuing education programs that will drive CGM adoption by establishing AGP as a standard of care in clinical practice in close partnership with Area HCP and medical marketing.

Lead the development and cascade HCP marketing tools including communication and drive the digital acceleration to effectively engage HCPs.

Lead the continuous segmentation and profiling of HCP and hospitals to drive the right targeting & engagement strategies with relevant messaging.

Manage organization of all HCP related events included CMEs, advisory boards, symposia/conferences and ensure sales team drive the lead generations from these events.

Drive strategic plan to improve retention across by improving the digital health tool adoption through analysis of barriers with HCP and patients and how to overcome these with messaging and assets to deploy in key markets.

Continuously build brand, ensure that the Abbott and FreeStyle brand experience is consistently guarded and well-maintained throughout HCP marketing assets and engagements including risk mitigation & objection handling.

Ensure to allocate the HCP marketing budget to the relevant activations to maximize business profitability and achieve business goals.

Demonstrate excellent project management skills to work collaboratively with sales, medical marketing, regulatory affairs, and supply to execute HCP marketing initiatives with success, as well as identify further opportunities for Freestyle Libre.

Ensure all business activities comply with the relevant Acts, as well as Abbott's Ethics and Compliance, Finance, Purchasing, Quality, Regulatory and Legal policies and procedures.

Qualifications

Experience & Technical Skills

Relevant HCP marketing experience:Gained from a reputable healthcare brandOr from an appropriate scientific background

HCP marketing competency and knowledge including:Journey planningCustomer segmentation modelsMessaging frameworksHealthcare event planningGathering clinical practice and case study dataHCP digital engagement

Behaviours For Employees

Set Vision & Strategy Learns new or changing job processes, tasks and/or trends, and applies them to the work as appropriate.Uses an understanding of the larger business context to more effectively complete work.Creates role-appropriate plans, action steps, and timetables to support the strategy, goals, and assignments.Prioritizes own work to focus on customer and department needs, outcomes and objectives.

Anticipate Proactively identifies work issues/obstacles, communicates them to leaders/peers and creates appropriate contingency plans.Effectively responds to internal or external change.Treats change as an opportunity to learn and develop.Uses experience, data, and/or internal/external customer input to create better work solutions.Gains support for ideas, proposals and/or projects by influencing leaders and peers.

Innovate Identifies and implements process/product improvements that benefit the company and customers.Tactfully challenges assumptions and traditional ways of doing things.Thoroughly analyses problems to identify causes and not just symptoms.Implements new, innovative solutions or processes.Seeks and combines diverse opinions and views to create better ideas and solutions.

Build Continuously develops talents, skills, and abilities.Encourages, supports, and actively contributes to the team.Asks for feedback on strengths and weaknesses and uses the input to improve performance.Willingly shares expertise and experience with others; is considered a subject matter expert.Offers culturally appropriate, frequent, and constructive feedback to peers and leaders.Improves efficiencies and/or reduces costs.

Deliver Results Delivers on expectations and meets commitments; holds self-accountable for results.Acknowledges and learns from mistakes.Takes thoughtful action, appropriately balancing speed and risk.Persists and applies extra effort to overcome work barriers, issues, and obstacles.Meets quality and/or compliance standards.Works with a sense of urgency to deliver results within deadlines.Experience in Medical Devices industry and/or working across markets would be an added advantage.

Education & Experience

A basic degree in business studies, marketing, or any sciences

7+ years working experience in HCP marketing

HCP Marketing experience gained at a reputable healthcare brand or from relevant scientific background

HCP marketing knowledge including customer segmentation model, messaging frameworks, healthcare event planning, reviewing clinical studies, HCP digital engagement

Intimate knowledge of marketing mix tools and application know-how.

In-depth understanding of the workings of strategic & operational marketing, business planning & current healthcare marketing best practices

Organizational skills & operational rigor to ensure effective execution of plans

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