Marketing Manager - Sepang, Malaysia - AirAsia

AirAsia Sepang, Malaysia

Found in: Talent MY C2 - 10 hours ago

Description

Job Description

Drive business growth across all target segments via acquisition and retention initiatives that hit business objectives and build brand loyalty

Responsible for the end-to-end design and execution of strategic campaigns including concept ideation, media, go-to-market strategy, and budget planning

React fast to mid-campaign performance and optimize in between campaign activities

Analyse reporting and data across marketing campaigns, using data to drive better campaigns through a test and learn approach

Work with key stakeholders and supporting functions (internal and external) to deliver high-quality work for creative, PR, events, partnerships, etc.

Proficiency in optimizing and executing SEM, PPC as well as Paid Ads, and Display Advertising

Able to use consumer insights and human psychology to come up with and develop creative marketing tactics

Proven ability to orchestrate large campaigns spanning numerous marketing channels

Results and performance driven, preferring data to drive your everyday decisions

Possess a hands-on mentality and an analytical and structured way of working

Able to operate successfully in a lean, fast-paced organization to scale quickly

Self-motivated with a focus to exceed set goals

Comfortable adapting to new technologies

These are skills that are 'nice-to-have' and will make you stand-out in the job application:

Highly adaptable and creative - critical as the marketing field is constantly evolving

You have a natural impatience for the status quo and insist on looking for improvements

You hate the phrase "the devil is in the details" because you think that's where the fun is

You excel at, and love working in a fast-paced, always-changing environment

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

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