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    Senior Analyst – Web and Social - Malaysia, Kuala Lumpur - PublicisGroupe

    PublicisGroupe
    PublicisGroupe Malaysia, Kuala Lumpur

    2 days ago

    Default job background
    Full time
    Description

    Job Description

    The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum instead, it should be put to work to bring the best ideas and stories to our clients.

    To help with this, we are looking for an outstanding Senior Data Analyst â€' someone who has a knack for understanding data and telling the story of why it matters. You will learn from the best in the business as you work with the team to bring actionable insights to our clients. Up for it Read on.

    What you will do:

    As a Senior Analyst, you will lay the groundwork and contribute to day-to-day reporting needs for client marketing efforts. You will work on brand campaigns and pitches, assist in developing reporting frameworks for web and social analytics projects and manage quality and insightful reporting for clients whilst supervising your junior analysts.

    Day-to-day, your role includes:

    . Keeping a pulse on daily, weekly and monthly performance data from web and social analytics platforms together with your direct reports

    . Working in a variety of reporting systems and databases for the creation of recurring reports and dashboards

    . Participating in brainstorms to identify nuances in data to optimize our clients' business

    . Supporting marketing initiatives across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting

    . Expanding industry knowledge and relevant skillsets through scheduled internal training

    . Participating in ad hoc requests from accounts handled such as root-cause analysis, reporting, data insights generation and more.

    . Lead your junior analysts including providing coaching, career planning and ensuring quality of deliverables at its optimum

    Qualifications

    We're looking for strong, impactful work experience, which typically includes:

    . 5-7 years of work experience in a data environment

    . An undergraduate college degree

    . Passion for digital marketing, eagerness to learn in a constantly-changing industry, and possess natural curiosity

    . Understanding and familiarity with web analytics tools such as Google Analytics, Adobe Analytics or Firebase is required

    . Knowledge on data management platforms (Adobe, Lotame, etc.) is required

    . Hands on experience with Tag Management tool such as Google Tag Manager, Adobe Launch, Tealium, etc. is required

    . Experience with Social Listening tools such as Netbase, Sprinklr, Talkwalker, etc. is required

    . Experience in using data visualization tool such as Google Data Studio and/or Power BI is required

    . Experience with other data visualization tools e.g. Tableau etc. (desired but optional)

    . Advanced in Powerpoint presentation skills (for senior level presentations and advanced usage of Excel for data analysis

    . Basic SQL queries, conditions and data cleaning process (desired but optional)

    . Experience with Google BigQuery, MySQL etc. (desired but optional)

    . Comfortable in a fast-paced and deadline-driven environment

    . Able to prioritise tasks and provide timely updates

    . Team player, Independent & Detail-oriented

    . Ability to learn and adapt to different systems and various databases

    Additional Information

    Our employee benefits package comprises the following:

    ðŸ'‰Generous leave entitlements, including birthday leave, rest day and family care leave.

    ðŸ'‰ Office closure for World Mental Health Day 10th October.

    ðŸ'‰ Additional Company closure for all 4 major festive Celebrations

    ðŸ'‰ Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.

    ðŸ'‰ Life and personal accident insurance and group hospitalization and surgery.

    ðŸ'‰ A hybrid working schedule and with Friday disconnects.

    ðŸ'‰ Rest Relax & Recharge - office closure last week of December every year.

    ðŸ'‰ Phone Allowance

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