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    Brand Manager - Malaysia, Kuala Lumpur - Kens Apothecary

    Kens Apothecary
    Kens Apothecary Malaysia, Kuala Lumpur

    1 week ago

    Default job background
    Full time
    Description

    As Brand Manager for a niche beauty brand, you will be responsible for developing, planning, and executing marketing, public relations, sales, and promotional strategies within the brand's guidelines in order to support and achieve the sales strategy. You will be totally responsible for all marketing planning, communications, and brand activations.

    Key Responsibilities

    • Managing a designated category and brand portfolio, driving marketing activities to achieve sales targets, profitability targets, and business objectives.
    • Developing and driving agenda of annual marketing plan for the category and brand portfolio including innovation, reanimation, promotion, and activation.
    • Supporting and contributing to the category growth including brand prioritization, strategic profitability targets, channel, and assortment mix, and pricing indexes.
    • Owning and driving the end-to-end process of turning integrated marketing campaign plans into excellent execution through solid insights and understanding of the retailer and consumers.
    • Leading strong execution of best-practice go-to-market strategy with robust, consistent, and timely processes and communication to the field.
    • Working with the sales team and leveraging all available data sources to better understand base business drivers and to develop tools to enhance sales efficiency in the channel.
    • Building sales-ready, retailer-specific trade plans that drive successful sell-in.
    • Delivering all below-the-line activations in respective channels, both digitally and physically where required, to ensure best-in-class execution with the sales team.
    • Managing external relationships with the agency in the development and adaptation of locally integrated communication to support the brands and portfolio, including best-in-class digital and e-commerce creatives and assets.
    • Developing advertising design, displays, and marketing materials to support all marketing activities and ensure timely launch of campaigns.
    • Building accurate sales and stock demand forecast for innovation and promotion in collaboration with demand planning and sales team, with sound analysis, logical rationale, and market knowledge.
    • Monitoring and analyzing the brand and portfolio performance, trends, and competitive landscape to strengthen strategies, identify new opportunities and formulate campaign concepts.
    • Managing and leveraging on A&P budget given in tandem with relevant learnings and data to maximize return on investments and spend efficiency.

    Requirements

    • Bachelor's Degree or Diploma in Marketing, Business, or a related field.
    • Have at least (3) years of distribution / brand management experience, preferably in luxury consumer goods / FMCG / Beauty industry in product management and /or product marketing experience
    • Have a good interpersonal, verbal and written communication skill to drive tasks to completion.
    • Are positive and professional attitude and ability to thrive in a fast paced, growing business
    • Have experience with Excel required
    • Strong creative, analytical and organization skills.
    • The candidate will also be adept at utilizing consumer and market insights to drive informed decision-making within the organization.
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