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    Social account executive - Kuala Lumpur, Malaysia - Publicis Groupe

    Publicis Groupe
    Publicis Groupe Kuala Lumpur, Malaysia

    1 week ago

    Publicis Groupe background
    Full time
    Description
    Job Description

    • Keep abreast of social media trends
    • Develop monthly editorial calendars, in alignment with global/local client social strategies
    • Schedule and publish content for social media channels
    • Manage daily operations of page/channel including themes/skin/layout changes when appropriate
    • Adhere to the standard practices guide for social channel responsibilities and guidelines
    • Review and respond to user-generated comments in order to foster a positive community and add value to the users' experience as outlined in the schedule
    • Enforce Social Media Guidelines as defined by global/local client social media strategies
    • Manage VOC (voice of the consumer) and escalate as necessary and appropriate; monitor conversations and user-generated comments and escalate to internal and client stakeholders as necessary
    • Moderate community comments where necessary
    • Pull and interpret data using native insights + third party tools to highlight performance of channels + content, along with insights and recommendations.
    • Liaise with client on social media deliverables and deadlines are upheld
    • Identify, locate and engage advocates and influencers within the various social community sites to foster dialogue and allow discussions about client's products and promotions/campaigns Qualifications
    • Min. 1 to 2 years working in digital and/or communications
    • Experience living in the social media universe—you're in-the-know on Pinterest, You Tube, Whats App, Instagram, Reddit, Kik, Flickr, Forums, Twitter, Wikis, blogs, etc.
    • Excellent research and writing skills—and the ability to create smart social content quickly (please include links to examples of your work in your application)
    • A passion for blogging, microblogging and Facebooking
    • A strong understanding of marketing strategy, particularly feed marketing
    • Experience sourcing and managing content development and publishing
    • The ability to back up great creative ideas with sound analytical reasoning
    • The ability to identify threats and opportunities in user generated content
    • Knowledge of search engine optimization basics
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