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Senior Executive Performance Media - Malaysia, Kuala Lumpur - PublicisGroupe
Description
Job Description
. Help in the strategy (if Required) for and execute all local paid online acquisition efforts including:
Facebook, Twitter, Instagram, Tik-Tok ads
Search engine marketing (SEM)
Google Display Network (GDN) and other Banner ads
Affiliates
. Collect data and track the performance of all marketing activities and channels against set KPIs (CPI, CPO, CPA, PPC etc.)
. Manage day to day workflow and setup for projects and campaigns across platforms . Regularly provide analysis on performance against forecasts and making adjustments as necessary to fulfil the set objectives
. Serving clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviews
. Spearheading relations with account team working on common accounts to ensure alignment with clients
. Ability to troubleshoot technical issues on campaigns, especially conversion-oriented ones
. Innovating to improve performance, growth and profitability across all channels
. Keep up-to-date with market trends and come up with creative ideas that are one step ahead of the competition
. Share best practices with peers within group
. Accountability and full ownership for campaign performance and aligned KPIs
. Training and mentoring executives to take up implementations across platforms
Qualifications
. BA/BS or equivalent working experience.
. Min. 3 years' experience in digital marketing
. Strong experience with performance marketing and online acquisition tools and networks
. Entrepreneurial mindset and willing to get hands dirty
. Acute analytical skills and a data-driven mentality â€' you know the relevant KPIs and how to work with them
. Excellent time management and organisation skills, comfortable in meeting tight deadlines
. Strong leadership abilities and track-record of hitting targets with limited resources/budget
. Previous experience working in a startup or dynamic high-growth company a plus
Additional Information
Our employee benefits package comprises the following:
ðŸ'‰Generous leave entitlements, including birthday leave, rest day and family care leave.
ðŸ'‰ Office closure for World Mental Health Day 10th October.
ðŸ'‰ Additional Company closure for all 4 major festive Celebrations
ðŸ'‰ Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
ðŸ'‰ Life and personal accident insurance and group hospitalization and surgery.
ðŸ'‰ A hybrid working schedule and with Friday disconnects.
ðŸ'‰ Rest Relax & Recharge - office closure last week of December every year.
ðŸ'‰ Phone Allowance