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    Assistant Brand Manager - Malaysia, Kuala Lumpur - Hindustan Unilever

    Hindustan Unilever
    Hindustan Unilever Malaysia, Kuala Lumpur

    1 week ago

    Default job background
    Full time Marketing / Advertising / Public Relations
    Description

    Job Title: Assistant Brand Manager

    Business Unit: Ice Cream

    Employment Type: 6 Months Contract

    The Purpose of Role:

    This is an exciting opportunity to lead and drive Unilever's growth engine into the future We're looking for a driven, proactive, creative and organized Assistant Brand Manager who will be responsible for supporting the activation of our brand strategy in Malaysia across consumer facing channels.

    Using breakthrough thinking and category, consumer, brand, and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio. This is a role of high strategic importance for the assigned portfolio. You'll be part of the local marketing team working across a range of varied and exciting brand projects, from our big bet national advertising campaigns, through to building a standout brand experience across direct-to-consumer channels.

    Team Structure:

    Reporting to: Country Marketing Lead

    Key Responsibilities:

    • Lead the development of the Brand Marketing Plan.
    • Lead a multi-functional team to implement plans in the marketplace and monitors the performance of the support plans.
    • Lead in budget planning, innovation, activation, advertising, and promotion for the deployment of Brand Marketing Plan OTIF.
    • Analyze brand Profit and Loss (P&L) and drive the profitability of the brand.
    • Lead in ongoing analysis and review of consumer, category, channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunities.
    • Build productive working relationships with customer development/sales team, Consumer Market Insights, regional category team, finance, and supply chain to manage brand's day-to-day operations, and external partners and agencies.
    • Support creation of the National Category Building Plan based on viewing Category Strategy through the lens of the local market reality.
    • Provide input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6Ps). Recommend solutions and implement improvements to meet annual targets.
    • Involve in launch management, building launch plans, customer sell-in and legal and regulatory issues.
    • Manage the assigned brand's new product launch assessment and deployment in the local market, including P&L, pricing, place and positioning.

    Key Stakeholders:

    Internal

    • Global Brand custodians
    • Local and Global Cross-functional teams - Trade Marketing, Supply Chain, Finance, Customer Development/ Sales, Regulatory & Legal, R&D and Regional Innovation
    • Local marketing expert team (Market Research, Digital, Media etc)

    External

    • Customers, Creative and Media agencies, Regulatory authorities

    Travel: No travel is required.

    Essential Experience/Skill/Knowledge:

    • Bachelor's Degree in Marketing or equivalent.
    • Minimum of 3 years experience in brand/product management/marketing, preferably in the consumer goods industry.
      • Proven track record of delivering topline and marketing KPIs (driving share and penetration).
      • Experience in managing agencies.
      • Experience in managing digital channels and programs: Digital demand creation and fulfillment.
    • Proven experience in developing and implementing effective and integrated brand plans.

    Desirable Experience/Skill/Knowledge:

    • You are always obsessive in consumer Intimacy and completely immersed in the world of the consumer, intimately understanding consumers current needs and curious about future needs.
    • You embrace a high growth mindset with strong love for consumers, shoppers and customers.
    • You are excellent in communication channel management with an integrated program of brand communication in the most cost-effective way.
    • You are knowledgeable in end-to-end marketing management, ability to understand the big picture and are comfortable with details and managing the operations.
    • You are equipped with media-savvy particularly in digital marketing and know-how.
    • You are experienced in proven project and budget management.
    • You are multitasking and enjoy working in a fast-paced environment.

    How to Apply:

    Please apply online and add your updated resume. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application if shortlisted.

    About Unilever:

    About Ice Cream

    Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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