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    Head of Growth - Kuala Lumpur, Malaysia - foodpanda

    foodpanda
    foodpanda Kuala Lumpur, Malaysia

    Found in: Talent MY C2 - 1 day ago

    foodpanda background
    Description

    About Foodpanda

    foodpanda is dedicated to bringing food lovers around the world their favorite meals from curated local restaurants. Since its creation, the on-demand food delivery service has grown to more than 100,000 partner restaurants in more than 325 cities across 13 Asian and Central European countries globally. foodpanda is active in Bangladesh, Cambodia, Hong Kong, Laos, Malaysia, Myanmar, Pakistan, Philippines, Singapore, Taiwan, Thailand, Romania, and Bulgaria. It belongs to Delivery Hero, a worldwide leader in the food delivery industry. For more information visit

    About Delivery Hero

    Delivery Hero is a leading global online food ordering and delivery marketplace with the number one market position in terms of restaurants, active users, and orders in more countries than any of its competitors across 40 countries in Europe, the Middle East & North Africa (MENA), Latin America and the Asia-Pacific region. Delivery Hero also operates its own delivery service in 200+ high-density urban areas around the world. The Company is headquartered in Berlin and has over 21,000 employees. For more information, please visit

    About the role

    We are looking for a highly-driven and motivated Head of Growth to join our Marketing Department in Kuala Lumpur, Malaysia. This role will be reporting to the Director of Marketing. Marketing Department drives the growth and marketing strategies at foodpanda MY, with the aim of painting the city pink and bringing foodpanda to be the no. 1 food and grocery delivery platform.

    Responsibilities:

  • Develop and implement strategic plans to accelerate company growth in line with business objectives.
  • Lead the analysis and recommendations in the domain of demand generation, and growth strategies to drive MAU, order growth and profitability
  • Identify growth opportunities and utilize performance-based channels including but not limited to incentives tactics, CRM, subscriptions, and loyalty programs
  • Build and implement customer segmentation and lifecycle strategies focused on conversion and CLTV, through A/B testing, data-driven analysis, and experimental campaign designs
  • Stay up-to-date and evaluate on all changes and performances impacting demand growth and unit economics, to promptly maneuver our strategies
  • Lead quantitative and qualitative insights, including key inputs and reporting, monitoring growth trends and measuring different marketing ROI.
  • Work cross-functionally with Food and Grocery vertical Marketing teams, Commercials, Operations, and Finance to drive continuous improvement
  • Manage and mentor a high-performing growth team

    • Requirements:

  • Strong entrepreneurial mindset that is willing to build things from the ground up
  • Holder of a recognised degree in business, marketing or related areas. An MBA would be a plus.
  • Minimum 8 years work experience in the business field. Experience in e-commerce / pricing / analytics / consultancy will be a definite advantage.
  • Strong analytical & problem solving skills. Passion for working with numbers. Proficiency in analytical toolkit (SQL, Python, R) is a plus.
  • An inspiring leader with a proven track record of building & nurturing teams
  • Creative and organised team player with a good sense of the market
  • Sociable character with collaborative and positive attitude towards new challenges
  • Meticulous project management skills with attention to detail and analytical mindset
  • Excellent communication and interpersonal skills with proficiency in English
  • Ability to work in a fast-paced environment
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