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Kota Bharu

    Assistant Brand Manager - Kota Bharu, Malaysia - Unilever

    Unilever
    Unilever Kota Bharu, Malaysia

    Found in: Talent MY C2 - 1 day ago

    Default job background
    Full time
    Description

    Job Title: Assistant Brand Manager

    Location: Malaysia

    About Ice Cream

    Ice Cream houses have some of the most iconic brands in the world –Magnum, Wall's, and Ben & Jerry's. As the largest ice cream company in the world, we have over 100 years of experience in spreading joy and happiness. The ice-Cream brand creates happier moments within the communities where we operate and continually innovate to bring ice creams that excite.

    Who we are looking for

    Ice Cream plays a key role in driving strong growth momentum in the regionand we need great people to help us achieve it. We are looking for a driven, proactive, creative and resourceful Assistant Brand Manager who will make this ideal future a reality for the business. The successful candidate will be responsible for building stronger purpose-driven brand equity for our brands("Happy People, Happy Planet"), driving brand power, innovation, branding, communication, and performance trackingand ensuring excellent consumer experience across the full funneland partnering with markets for strategy deployment to propel the growth of Ice-Cream. The culture is key and we are looking for someone who enjoys bringing their best self to work and their team.

    The Purpose of Role:

    This is an exciting opportunity to lead and drive Unilever's growth engine into the futureWe're looking for a driven, proactive, creative and organized Assistant Brand Manager who will be responsible forsupporting the activation of our brand strategy in Malaysia across consumer facing channels.

    Using breakthrough thinking and category, consumer, brand, and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio. This is a role of high strategic importance for the assigned portfolio. You'll be part of the local marketing team working across a range of varied and exciting brand projects, from our big bet national advertising campaigns, through to building a standout brand experience across direct-to-consumer channels.

    Key Responsibilities:

  • Lead the development of the Brand Marketing Plan.
  • Lead a multi-functional team to implement plans in the marketplace and monitors the performance of the support plans.
  • Lead in budget planning, innovation, activation, advertising, and promotion for the deployment of Brand Marketing Plan OTIF.
  • Analyze brand Profit and Loss (P&L) and drive the profitability of the brand.
  • Lead in ongoing analysis and review of consumer, category, channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunities.
  • Build productive working relationships with customer development/sales team, Consumer Market Insights, regional category team, finance, and supply chain to manage brand's day-to-day operations, and external partners and agencies.
  • Support creation of the National Category Building Plan based on viewing Category Strategy through the lens of the local market reality.
  • Provide input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6Ps). Recommend solutions and implement improvements to meet annual targets.
  • Involve in launch management, building launch plans, customer sell-in and legal and regulatory issues.
  • Manage the assigned brand's new product launch assessment and deployment in the local market, including P&L, pricing, place and positioning.

    • Travel:

    No travel is required.

    Essential Experience/Skill/Knowledge:

  • Bachelor's Degree in Marketing or equivalent.
  • Minimum of 3 years experience in brand/product management/marketing, preferably in the consumer goods industry. Proven track record of delivering topline and marketing KPIs (driving share and penetration). Experience in managing agencies. Experience in managing digital channels and programs: Digital demand creation and fulfilment.
  • Proven experience in developing and implementing effective and integrated brand plans.

    • Desirable Experience/Skill/Knowledge:

  • You are always obsessive in consumer Intimacy and completely immersed in the world of the consumer, intimately understanding consumers current needs and curious about future needs.
  • You embrace a high growth mindset with strong love for consumers, shoppers and customers.
  • You are excellent in communication channel management with an integrated program of brand communication in the most cost-effective way.
  • You are knowledgeable inend-to-end marketing management, ability to understand the big picture and are comfortable with details and managing the operations.
  • You are equipped with media-savvy particularly in digital marketing and know-how.
  • You are experienced in proven project and budget management.
  • You are multitasking and enjoy working in a fast-paced environment.
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