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    Senior Executive Performance Media - Kuala Lumpur, Malaysia - Publicis Groupe

    Publicis Groupe
    Publicis Groupe Kuala Lumpur, Malaysia

    Found in: Talent MY C2 - 3 days ago

    Publicis Groupe background
    Full time
    Description

    Job Description

    · Help in the strategy (if Required) for and execute all local paid online acquisition efforts including:

    Facebook, Twitter, Instagram ads

    Search engine marketing (SEM)

    Google Display Network (GDN) and other Banner ads

    Programmatic OLV and Display Ads

    Affiliates

    · Collect data and track the performance of all marketing activities and channels against set KPIs (CPI, CPO, CPA, PPC etc.), covering both reporting, analysis, and optimization

    · Manage day to day workflow and setup for projects and campaigns across platforms

    · Regularly provide analysis on performance against forecasts and making adjustments as necessary to fulfil the set objectives

    · Serving clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviews

    · Spearheading relations with account team working on common accounts to ensure alignment with clients

    · Ability to troubleshoot technical issues on campaigns, especially conversion-oriented ones

    · Innovating to improve performance, growth and profitability across all channels

    · Contribute to Digital Transformation goals locally (ie. Reporting automation, Optimization logs)

    · Keep up-to-date with market trends and come up with creative ideas that are one step ahead of the competition

    · Share best practices with peers within group

    · Accountability and full ownership for campaign performance and aligned KPIs

    · Training and mentoring executives to take up implementations across platforms

    Qualifications

    · BA/BS or equivalent working experience.

    · Min. 3 years' experience in digital marketing

    · Strong experience with performance marketing and online acquisition tools and networks

    · Entrepreneurial mindset and willing to get hands dirty

    · Acute analytical skills and a data-driven mentality – you know the relevant KPIs and how to work with them

    · Excellent time management and organisation skills, comfortable in meeting tight deadlines

    · Strong leadership abilities and track-record of hitting targets with limited resources/budget

    · Previous experience working in a startup or dynamic high-growth company a plus


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