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Kuala Lumpur

    Associate Manager, Campaigns - Kuala Lumpur, Malaysia - Zalora

    Zalora
    Zalora Kuala Lumpur, Malaysia

    5 days ago

    ZALORA background
    Full time
    Description

    Responsibilities :

  • Lead the Campaigns team in the strategy, conceptualization, development and execution of a series of integrated, multi-channel marketing campaigns to drive engagement and achieve sales targets while ensuring proper delegation of projects
  • Plan the onsite campaign calendar based on major events, trends/themes, seasonality, merchandise mix and key business objectives
  • Lead a team of 10+ in managing the overall day-to-day operational campaign management for Malaysia, Singapore, Hong Kong and Taiwan markets ; ensuring all campaigns are delivered effectively and on time, as well as properly distributed across all marketing channels
  • Work with Commercial, Analytics and Revenue teams to plan, execute and ensure the profitability of tactical campaigns and efficient category management
  • Understand and utilize various analytics, reports, and platforms to achieve daily objectives, and to analyze and optimize campaign performance
  • Work with onsite and design teams to develop conceptual user journeys and landing pages across campaigns, with respect to customer experience
  • Oversee copywriting and the creative brief sent to the design team for marketing asset creation
  • Communicate and collaborate with multiple teams across Buying, Operations, and various local and regional marketing channels (paid channels, onsite, CRM, social media, PR, partnerships, SEO, etc.), to ensure effective multi-channel campaign execution
  • Develop and execute go-to-market strategies for major brand launches and celebrity designer collaborations
  • Keep abreast of industry and competitive trends to identify and develop innovative marketing campaigns
  • Lead and coordinate various Onsite projects ; work closely with various stakeholders to implement various Onsite initiatives

    • Requirements:

  • Bachelor's Degree in any related fields.
  • Minimum 4 - 5 years working experience in Campaigns management or similar role
  • Extremely high level of attention-to-details, organized, and ability to adapt to fast paced environment
  • Familiar with Analytics tool is an additional value, capable of interpreting data and reports
  • Good communication skills and interpersonal skills
  • Ability to manage multiple priorities and meet deadlines in a fast-paced environmen

    • The ZALORA Story

    ZALORA is Asia's leading online fashion, beauty and lifestyle destination, part of Global Fashion Group. As one of the region's pioneer large scale e-commerce platforms, ZALORA has established a strong presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and in Taiwan, enjoying over 50 million visits per month.

    ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by ZALORA or Global Fashion Group.

    Consent Disclaimer

    By submitting your application for this role, you consent to ZALORA collecting, using and processing through and in ZALORA's systems all personal data included in or provided in relation to your application. The purposes for such collection, use and/or processing shall be for conducting of ZALORA's recruitment requirements for the present role, and identifying and evaluating other roles and career opportunities within ZALORA which you might be a good fit for.

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