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    Shop - Category Campaign, FMCG (Malaysia, E-Commerce) - Malaysia, Kuala Lumpur - TikTok

    TikTok
    TikTok Malaysia, Kuala Lumpur

    Found in: Foundit MY A2 - 6 days ago

    Default job background
    Full time
    Description

    Responsibilities
     TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

    Why Join Us
    Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

    Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

    To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team.

    Status quo Never. Courage Always.
    At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
    Join us.

    This role will be responsible for develop and execute Tiktok e-commerce platform and category campaigns, having the responsibility of full-cycle campaign project management


    Responsibilities:

    • Conduct campaign competitor research and User Strategy development for FMCG, identify key cohort of each category on TikTok and create reproducible content marketing strategy targeting user demographics, including hashtag challenges, short video, livestream operating procedures to drive campaign awareness according to the characteristics of local users;
    • Collaborate with crossfunctional teams to ensure the overall quality of campaign execution
    • Responsible for fullcycle campaign project management; planning, handson execution, realtime monitoring and reporting;
    • Plan the annual campaign calendar for the marketplace, a specific category or a specific portfolio of products, execute against the plan by coordinating xFN teams, and conduct postmortem analysis
    • Collaborate with marketing, operation and growth teams to build ecommerce brand awareness

    Qualifications
     - Bachelor degree or above.

    • At least 5 years of experience in the ecommerce industry with campaign operations, category promotion management related experience preferred;
    • Selfmotivated, strong communication and project management skills, adaptable to fastpaced and changing working environment;
    • Keen user product awareness, familiar with domestic and interactive products;
    • Love to understand and accept new things, have a wide range of interests, and are sensitive to hot topics and news hotspots
    • Experience in ecommerce livestream is a plus
    TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy.

    To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

    We are passionate about this and hope you are too.
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