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    SEO Technical Manager - Malaysia, Kuala Lumpur - PublicisGroupe

    PublicisGroupe
    PublicisGroupe Malaysia, Kuala Lumpur

    3 days ago

    Default job background
    Full time
    Description

    Job Description

    As a Technical SEO Manager, your primary responsibility is to oversee and execute technical SEO strategies to improve website performance, visibility, and ranking on search engine results pages (SERPs). You will lead a team of SEO specialists and collaborate with cross-functional teams to implement technical optimizations that enhance website crawlability, indexation, and user experience.

    Key Responsibilities:

    1. Technical SEO Strategy:
    - Develop and execute technical SEO strategies to improve website architecture, performance, and search engine accessibility.
    - Conduct comprehensive technical audits to identify and prioritize areas for improvement, including crawlability, indexation, site speed, and mobile-friendliness.
    - Stay abreast of industry trends, algorithm updates, and emerging technologies to inform technical SEO best practices and recommendations.
    2. Website Architecture and Structure:
    - Optimize website architecture, URL structure, and navigation to enhance user experience and search engine crawlability.
    - Collaborate with web development and IT teams to implement SEO-friendly website changes, including redirects, canonical tags, and URL parameters.
    - Ensure proper implementation of XML sitemaps, directives, and other technical elements to facilitate search engine crawling and indexing.
    3. Mobile Optimization:
    - Implement mobile-friendly design principles and best practices to enhance website performance and user experience on mobile devices.
    - Conduct mobile usability audits and optimizations to ensure seamless navigation, readability, and functionality across various mobile platforms and screen sizes.
    - Monitor Google's mobile-first indexing guidelines and optimize websites accordingly to maintain visibility and ranking in mobile search results.
    4. Website Performance and Speed Optimization:
    - Analyze website performance metrics and user experience factors to identify opportunities for improving page load times and performance.
    - Collaborate with web development and hosting teams to optimize server configurations, reduce page load times, and minimize render-blocking resources.
    - Leverage tools like Google PageSpeed Insights, GTmetrix, and Lighthouse to diagnose performance issues and implement optimization recommendations.
    5. Structured Data Markup and Integration:
    - Implement structured data markup using vocabulary to enhance search engine understanding of website content and improve rich snippet appearance in SERPs.
    - Identify opportunities to incorporate schema markup for events, products, reviews, recipes, and other relevant content types to enhance visibility and click-through rates.
    - Monitor structured data errors and markup implementation using Google's Structured Data Testing Tool and Search Console.
    6. Technical SEO Reporting and Analysis:
    - Monitor and analyze key technical SEO performance metrics, including crawl errors, indexation status, server errors, and structured data errors.
    - Generate regular technical SEO reports and dashboards to communicate performance trends, optimization efforts, and actionable insights to stakeholders.
    - Collaborate with analytics and data teams to correlate technical SEO initiatives with website traffic, engagement, and conversion metrics.

    Qualifications

    • 6 â€' 8 years working as a SEO Expert, with at least 2 years in managerial role preferred.
    • Ability to identify the tactics used by competitors and correlating their traffic with theircontent
    • Demonstrable success in managing enterprise-level SEO campaigns with a proventrack record of working on big brands.
    • An understanding of how search marketing integrates with other marketing channels andwider company goals.
    • Broad knowledge and understanding of how search engine algorithms work.
    • Working knowledge of web technologies such as HTML, PHP, CSS, Javascript and browsers.
    • Broad knowledge of available SEO tools and the strengths/ weaknesses of each, with anability to extract the maximum learning and benefit from these tools.
    • Should have hands on experience in using various SEO tools like SEMRush, Googlekeyword planner, similar web, Majestic and more.
    • Proven experience in technical SEO management or a related role, with a strong portfolio of successful technical SEO projects.
    • In-depth knowledge of search engine algorithms, crawling mechanisms, indexing processes, and technical SEO best practices.

    Additional Information

    Our employee benefits package comprises the following:

    ðŸ'‰ Generous leave entitlements, including birthday leave, rest day and family care leave.

    ðŸ'‰ Office closure for World Mental Health Day 10th October.

    ðŸ'‰ Additional Company closure for all 4 major festive Celebrations

    ðŸ'‰ Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.

    ðŸ'‰ Life and personal accident insurance and group hospitalization and surgery.

    ðŸ'‰ A hybrid working schedule and with Friday disconnects.

    ðŸ'‰ Rest Relax & Recharge - office closure last week of December every year.

    ðŸ'‰ Phone Allowance

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