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    Deputy Manager, Strategic Partnerships - Kuala Lumpur, Malaysia - Prudential plc

    Prudential plc
    Prudential plc Kuala Lumpur, Malaysia

    Found in: Talent MY C2 - 1 day ago

    Default job background
    Full time
    Description

    Prudential's purpose is to help people get the most out of life. We will deliver our purpose by creating a culture in which diversity is celebrated and inclusion assured, for our colleagues, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and in exchange, we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow and Succeed.

    Role Responsibilities:

    Partnership initiatives

  • Implement and execute propositions for digital partnership initiatives and work with internal and external stakeholders to develop/enhance new/existing products and services to meet partnership/customer needs
  • To maintain good relationship with strategic partners and be the point of contact for all matters relating to the strategic partners including the initial agreements setup

    • Customer campaigns:

  • Creation of new campaigns (customer or acquisitions)
  • Track and monitor campaign results and provide the milestones and key-learnings of the campaign and its effectiveness.
  • Understanding of the regulatory environment to ensure that deliverables are compliant at all times.
  • Conduct regular competitive and market research and analysis

    • Agency platform enhancement related initiatives

  • To oversee the end-to-end development, implementation and operationalization of the related platforms
  • Support in all enhancement related initiatives including formation of system requirements, user acceptance testing and ensuring the post-deployment enhancements are successful and working in order
  • Support in process improvement and formulation of operational flow in supporting online distribution

    • Lead Management

  • Facilitate and coordinate leads management functionality
  • To undertake demographic analysis on customers to help the management understand better on customers' demographic to influence the customer segments to target, from product design and channel perspective
  • Monitor the effectiveness of lead management process to constantly improve conversion rates by Agents.

    • Role Qualification

  • Relevant professional qualification and / or degree in Marketing and customer marketing, statistical studies or business analytics is welcome to apply
  • Minimum 6-7 years working experience in areas of digital campaign management, partnership and customer marketing
  • Knowledge in Takaful and/or insurance products is preferred
  • Project management and intermediate data/statistical skills is a must.
  • Excellent English/Malay writing and effective communication skills is required
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