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    Marketing Communications Lead - Malaysia, Kuala Lumpur - Funding Societies | Modalku Group

    Funding Societies | Modalku Group
    Funding Societies | Modalku Group Malaysia, Kuala Lumpur

    4 days ago

    Default job background
    Full time
    Description
    Funding Societies | Modalku is the largest SME digital financing platform in Southeast Asia. We are licensed in Singapore, Indonesia, Thailand, and registered in Malaysia. We are backed by Sequoia India and Softbank Ventures Asia Corp amongst many others and provides business financing to small and medium-sized enterprises (SMEs), which is crowdfunded by individual and institutional investors. And here at Funding Societies | Modalku we live by our core values:
    • Grow Relentlessly: Strive to become our best, most authentic selves
    • Enable Teamwork, Disable Politics: Only by forging togetherness, we help each other succeed
    • Test Measure Act: Stay curious and reinvent ourselves, through innovation and experimentation
    • Focus on Impact: Create impact through bias for action and tangible results
    • Serve with Obsession: Build win-win relationships for the long-term by having a customer obsession

    What you will do:

    • Develop and manage brand and 360 degree marketing strategy to increase brand awareness through online and offline channels that are effective for the target audience as well as align with the current business objectives
    • Develop and manage marketing campaigns to drive user acquisition (for borrower and lender), maintain engagement and improve retention through online and offline channels that align with the current business strategy and goals
    • Compile and analyze campaign performance, understand the drivers of ROI, identify key learnings and iterate quickly
    • Analyze and interpret business data to identify growth opportunities and develop corresponding marketing strategies and initiatives to drive growth
    • Develop and manage brand and marketing research to better understand the consumer insights in order to drive a more relevant and engaging marketing strategy
    • Understand and regularly monitor/track competitor movement to keep updated with their marketing/business activities as references and insights
    • Manage Funding Societies brand strength in terms of share of voice and positive tone of voice in the media especially first-tier media and related to business, economy, finances
    • Manage all planning, traffic and scheduling for all the following activities: marketing events, promotion materials, public relations, internal communications, and ongoing campaigns
    • Compile monthly report on the result of all stated above activities
    • Work closely with creative design team to develop relevant marketing collaterals
    • Work closely with finance team to track monthly marketing budget vs. spending
    • Work closely with the digital marketing team to collaborate as a business partner to support digital campaigns and manage business activities schedule

    Requirements

    What we are looking for:

    • Bachelor's degree in marketing, advertising, or communications
    • At least 6-8 years related working experience
    • Good command of spoken and written English and Chinese (would be added advantage)
    • Excellent leadership, communication, and problem-solving skills
    • Experience in Business Partnering role or have worked in Sales / Partnership / Product
    • Experience in Financial Institution (Banking, Lending, Insurance, Payments, Fintech)
    • Experience in driving result-oriented marketing campaigns with good network of freelancers/vendors/production house/agencies to support the execution of strategies
    • Experience in managing/executing a quantitative and qualitative marketing research
    • Experience in navigating CMS (i.e. Contentful) and CRM tools (i.e. Zoho and CleverTap) good to have
    • Possess some basic knowledge about digital marketing is an added advantage
    • Outstanding communication skills with the ability to clearly present ideas, updates and results to business partners on various levels
    • Outstanding team player with an business partnership mindset to interact effectively with marketing and non-marketing colleagues
    • Balanced individual who brings 'can do' motivation to work every day, able to proactively thinks about what needs to come next
    • Demonstrates ability to prioritize task and activities effectively; focus on critical few, communicates and aligns conflicting priorities & proposes solutions
    • Demonstrated ability to excel within an environment of rapid change, growth mentality and a drive for continuous improvement

    Benefits

    • Time off - We would love you to take time off to rest and rejuvenate. We offer flexible paid vacations as well as many other observed holidays by country. We also like to have our people take a day off for special days like birthdays and work anniversaries.
    • Flexible Working - We believe in giving back the control of work & life to our people. We trust our people and love to provide the space to accommodate each and everyone's working style and personal life.
    • Medical Benefits - We offer health insurance coverage for our employees and dependents. Our people focus on our mission knowing we have their back for their loved ones too.
    • Mental Health and Wellness - We understand that our team productivity is directly linked to our mental and physical health. Hence we have Wellness Wednesdays and we engage partners to provide well-being coaching. And we have our Great FSMK Workout sessions too to keep everyone healthy and fit
    • Learning & Development - We believe learning should never end and we support everyone with curated learning programs on our internal learning platform
    • Tech Support - We provide a company laptop for our employees and the best possible support for the right equipment/tools to enable high productivity
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