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    Senior Brand Executive - Klang, Malaysia, Selangor - Vinda SEA

    Vinda SEA
    Vinda SEA Klang, Malaysia, Selangor

    2 weeks ago

    Default job background
    Full time
    Description

    Position Summary

    Senior Brand Executive is responsible in supporting the planning, implementation, execution and evaluation of approved marketing activities.

    Working Location: Vinda SEA HQ (Bandar Bukit Raja, Klang, next to Setia Alam)

    You will play an important role to:

    1) Brand Activities

    • Support in ideation, execution and implementation of strategic and tactical brand initiatives.
    • Sampling at relevant touch points e.g. in-store, on-ground, online and etc.
    • Work closely with external agencies, Sales & Product Consultant team on sampling activities plan inclusive of planning on stock requirement, target outlets/ locations, delivery.
    • Work with agencies to develop sampling tools, communication materials to support the sampling activities.
    • Follow through with Fulfillment agency on delivery of sample requests.
    • Point-of-Sales-Material (POSM) / Merchandising Materials / Brand Imagery
    • Prepare briefing documents to advertising agency on the key message to be portrayed.
    • Follow through the process of developing the artwork to final stage, including obtaining the best quotation for printing.
    • Work closely with sales on the quantities and outlet allocations.
    • Arrange for delivery and installation.
    • In-store activation / Consumer Engagement activities e.g. roadshows & events.
    • Work closely with Sales & Customer Marketing on the right channels and outlets selection, consumer recruitment to ensure efficient execution.
    • Work with agency to develop communication materials to support the activities.
    • Work with premium suppliers to develop the right gifts to support the activities.
    • Evaluate the effectiveness of the brand activities (post-mortem).
    • Support tactical Sales request e.g. press ad visuals, ad hoc sample, bundling request and etc.
    • Prepare communication deck, ensure proper communications and execution via inter-departmental liaison.

    2) Digital Plan

    • Provide ideas and input into the 360 digital plan during annual business plan.
    • Assist in the development and execution of digital plan which involves touchpoints such as paid media, social network, mobile, website and internet.
    • Work and follow up closely with internal and external agencies in the execution of consumer engagement campaigns on digital platform including Social Media (including managing ads, kols) & Mobile touchpoints.
    • Work closely with agency to manage communication & Facebook engagement activities.
    • Work closely with fulfilment agency to manage delivery of Facebook contest prizes and sample requests.
    • Work closely with digital agency & Consumer Care to manage and response to customer enquiries on Facebook.
    • Work closely with agencies to drive post evaluation of results and learnings of digital projects.
    • Work with agency to update website to communicate marketing activities.
    • Work and drive with agencies to provide a quarterly competitive analysis of the digital landscape and provide input for improvement of the digital plans.

    3) Above-the-Line (ATL) Activities

    • Assist in the developmental and implementation of ATL activities.
    • Involve in agency briefing and meetings.
    • Follow-up and coordinate on production materials requirement.

    4) Advertising & Promotion (A&P) Budget

    • Monitor and manage marketing activities to be spent within the allocated A&P budget.

    5) Competitor Analysis

    • Monitor, review and analyze competitor activities such as pricing, communication and launch / relaunch.

    6) Reporting

    • Update monthly commercial report and Quarterly report.
    • Weekly Monitor and update marketing activities.

    To be successful in this role, you will need to have:

    • Bachelorâs Degree in Business, Marketing, Economics, Psychology or related field
    • At least 3 years working experience in brand management
    • Preferably with exposure in the FMCG industry
    • Good knowledge of digital & social platforms
    • Basic research knowledge with Kantar / Ipsos / Nielsen
    • Effective written and verbal communication skills
    • Intermediate skill in Microsoft Word, Excel and PowerPoint
    • Ability to work in a fast-moving working environment with tight timelines
    • Result oriented, mature, tactful and committed with high degree of drive and integrity
    • Ability to work closely with cross functional departments
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