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    Events & PR Assistant Manager / Manager (Watches) - Kuala Lumpur, Malaysia - Valiram Group

    Valiram Group
    Valiram Group Kuala Lumpur, Malaysia

    Found in: Talent MY C2 - 3 days ago

    Valiram Group background
    Description

    Position Summary:

  • Propose and execute immersive and relevant event concepts that are customer centric and in-line with brand direction.
  • Plan, strategise and coordinate all media, PR and events-related activities.
  • Manage budget and set direction for events and media plans to achieve business objectives.

    • Key Performance Indicators:

  • Achieve set event and PR objectives; whether in terms of attendance, brand SOV, new leads or sales conversion.
  • Principal liaison: Adhere to principal's brand guidelines and report submission deadlines.
  • Budget management: Adhere to approved spend.

    • Key Responsibilities:

    Events Planning

  • Build a comprehensive events calendar across 4 countries – Malaysia, Singapore, Australia and Thailand.
  • Develop and manage all events such as boutique launches, product launches, press events and sponsorship activities.
  • Plan and organise events with attention to financial and time requirements, as well as brand guidelines.
  • Looking for and comparing different vendors, booking venues and outsourcing and negotiating with vendors to achieve business and event objectives.
  • Stay abreast of the latest trends, identify new event concepts and prospect potential partners to deliver unique, immersive experiences.

    • Media Planning

  • Develop a communications plan including strategy, goals, budget and tactics across key regions – Malaysia, Singapore, Australia and Thailand.
  • Plan and execute PR campaigns and strategies to elevate the brand and support business objectives.
  • Cultivate and maintain media relations, coordinate media inquiries and proactively identify and secure editorial or interview opportunities.
  • Perform editorial task that include editing, proof-reading, press release, speeches, and other related press material.

    • Brand Partnerships

  • Strategise and develop event and media proposals to brand partners to cooperate on events and media collaborations.
  • Develop and maintain good relationship with mall management for tie up, mall advertising, event and real estate opportunities.

    • Reporting and Analysis

  • Monitor and compile all publicity and press coverage into reports for management.
  • Ensure timely submission of events and campaign reports including post-event recap and analysis.
  • Track campaign performance, gather insights and evaluate program effectiveness, as well as provide recommendations to improve results.
  • Review and research events and campaigns of other relevant brands and delivery key best practices to management.

    • Requirements:

    Education: Degree in Marketing, Advertising, Communications or related field.

    Professional Experience:

  • At least one prior experience in media and/or events management.
  • Strong leadership and management skills, with experience in working with multiple stakeholders and managing budgets.

    • Personal Attributes:

  • Excellent interpersonal and communication skills with ability to build partnerships and relationships with stakeholders.
  • Strong analytical and problem-solving skills.
  • Fluid to adapt to a highly dynamic luxury retail environment online and offline.
  • Self-motivated and can work independently.
  • To succeed in this role, you will need the drive and passion for learning about the industry and the ability to cope in a fast-paced environment.

    • Languages: Excellent command of spoken and written English. Knowledge of other language(s) is an added advantage.

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